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How to Properly Install and Setup WP Rocket in WordPress

Do you want to properly install and setup WP Rocket plugin in WordPress?

WP Rocket is the best WordPress caching plugin in the market because it offers the most comprehensive set of tools to help speed up your website.

However, many beginners are not familiar with the techy lingo and may find it difficult to decide which plugin options they should turn on.

In this tutorial, we will show you how to easily install and setup WP Rocket plugin in WordPress. We will walk you through complete WP Rocket plugin settings, so you can get maximum performance benefits.

How to easily install and setup WP Rocket plugin in WordPress

Why Use WP Rocket?

No one likes slow websites. In fact, a performance study found that a single second delay in page load time costs 7% less conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

Strangeloop Study

And it’s not just users, search engines like Google also don’t like slow websites. They give a priority to faster websites in search rankings.

This is where WP Rocket comes in.

It is the best WordPress caching plugin on the market and allows you to quickly improve your WordPress website’s speed and performance.

Here is how it works.

WordPress is a dynamic content management system. Every time a user visits your website, WordPress fetches the content from your database, generate a page on the fly, and send it back to the user.

WordPress caching

This process takes up WordPress hosting server resources. If a lot of people visit your website at once, then this would slow down your website.

WP Rocket makes WordPress bypass all this.

It crawls and saves a static copy of your pages in the cache and allows WordPress to show the cached page to the user instead of generating a page on the fly.

This frees up server resources on your website and improves overall page load time throughout your website.

We use WP Rocket on many of our own websites including WPForms, OptinMonster, etc.

That being said, let’s take a look at how to easily install and set up WP Rocket on your WordPress website.

Step 1. Installing WP Rocket Plugin in WordPress

The first thing you need to do is install and activate the WP Rocket plugin. For more details, see our step by step guide on how to install a WordPress plugin.

WP Rocket is a premium plugin, but the best part is that all features are included in their lowest plan.

Once installed and activated, the WP Rocket plugin works out of the box, and it will turn on caching with optimal settings for your website.

We ran speed tests on our demo site before and after installing WP Rocket. The performance improvement was incredible with just out of the box settings.

Speed test results before and after installing WP Rocket

The performance improvement is instantly noticeable because WP Rocket doesn’t wait for user requests to start caching pages. It proactively crawls your website and preloads pages in the cache.

You can see caching status by visiting WP Rocket dashboard located under Settings » WP Rocket page.

WP Rocket dashboard

Now that you have installed WP Rocket, let’s take a look at other WP Rocket options and how to set them up to further improve your website speed.

Step 2. Set up Caching Options in WP Rocket

Fist, you need to visit Settings » WP Rocket page and click on the ‘Cache’ tab.

Setting up cache in WP Rocket

WP Rocket has already enabled page caching by default, but you can tweak the settings to further improve your website speed.

1. Mobile Caching

You’ll notice that mobile caching is turned on by default here. However, we recommend you to check the ‘Separate cache files for mobile devices’ option as well.

This option allows WP Rocket to create separate cache files for mobile users. Checking this option ensures that mobile users get the full cached mobile experience.

2. User Cache

If you run a website where users need to login to your website to access certain features, then you need to check this option.

For example, if you run a WooCommerce store or a membership website, then this option will improve user experience for all logged in users.

3. Cache Lifespan

Cache lifespan is the time you want to store the cached files on your website. The default limit is set to 10 hours which would work for most websites.

However, you can set it to a lower value if you run a very busy site. You can also set it to a higher value if you don’t update your website frequently.

After the lifespan time has passed, WP Rocket will delete the cached files. It will also immediately start preloading the cache with updated content.

Don’t forget to click on the Save Changes button to store your settings.

Step 3. Minifying Files using WP Rocket

WP Rocket enables you to minify static files such as JavaScript and CSS stylesheets. You can simply switch to the File Optimization tab and check the boxes for the file types that you want to be minified.

Minifying files in WP Rocket

Minifying static content makes those file sizes smaller. In most cases, this difference is too small to make any noticeable impact on your website’s performance.

However if you run a large traffic site, then this can definitely have a big impact in reducing your overall bandwidth usage and saving on hosting costs.

The one caveat is that minifying files can also have unexpected consequences like files not loading or not working as intended.

If you turn this setting on, then please make sure to thoroughly review your website pages to make sure everything is working as intended.

Step 4. Lazy Load Media to Improve Page Load Speed

Images are often the second heaviest item on a page after video. Images take more time to load than text and increase the overall page download size.

Most popular websites now use a technique called lazy loading to delay image downloads.

Instead of loading all your images at once, lazy loading downloads only the images that will be visible on the user’s screen. This not only makes your pages load fast, but it also feels faster to the user.

WP Rocket comes with a built-in lazy loading feature. You can enable lady loading for images by simply switching to the Media tab on the plugin’s settings page. You can also enable lazy loading for embeds like YouTube videos and iframes.

Lazy load images and embeds in WordPress

Note: While lazy loading images will help improve perceived website speed, you should always save and optimize images for web to get maximum results. Here’s how to easily optimize images for web performance (step by step).

Step 5. Fine Tune Preloading in WP Rocket

Next, you can review the preloading settings in WP Rocket by switching to the ‘Preloading’ tab. By default, the plugin starts crawling your homepage and follow links to preload cache.

Preload cache settings

Alternately, you can tell the plugin to use your XML sitemap to build cache.

You can turn off the preloading feature as well, but we do not recommend that.

Turning off preloading will tell WordPress to only cache pages when they are requested by a user. This means the first user to load that specific page will always see a slow website.

Editors note: Please keep preloading on to get maximum performance results.

Step 6. Set up Advanced Caching Rules

WP Rocket gives you full control over caching. You can switch to the Advanced Rules tab on the settings page to exclude pages that you don’t want to be cached.

Advanced caching rules

You can also exclude cookies, user agents (browsers and device types), and automatically rebuild cache when you update specific pages or posts.

The default settings would work for most websites. If you are unsure about these options, then you need to leave them blank.

This settings area is for developers and power users who need custom settings because they likely have a complex website setup.

Also See: 19 types of websites you can build with WordPress.

Step 7. Performing Database Clean up using WP Rocket

WP Rocket also makes it easy to clean up the WordPress database. It has very little to no effect on your website performance, but you can still review these options if you want to.

You need to switch to the Database tab on the plugin settings page. From here you can delete post revisions, drafts, spam, and trash comments.

Database clean up

We don’t recommend deleting post revisions because they can be really useful in undoing changes to your WordPress posts and pages in the future. You also don’t need to delete spam and trashed comments as WordPress automatically clean them up after 30 days.

Step 8. Configure Your CDN to Work with WP Rocket

Next, you need to switch to the CDN tab. If you are using a CDN service for your WordPress site, then you can set it up to work with WP Rocket.

Set up CDN service

CDN or content delivery network enables you to serve static files from a network of servers spread across the globe.

This speeds up your website because it allows users browser to download files from the server closest to their location. It also reduces your hosting server load and makes your website more responsive.

For more information, see our guide on why you need a CDN service for your WordPress site.

We use MaxCDN by StackPath on our websites. It is one of the best CDN service for WordPress beginners.

Alternately, you can sign up for Sucuri, which is the best WordPress firewall and security plugin. Sucuri’s cloud-based firewall gives you a powerful CDN service to serve your static files.

If you are looking for a free alternative, then Cloudflare would work as well. However, Cloudflare’s free CDN offers limited protection against DDoS attacks, and the free plan is quite limited in terms of features.

WP Rocket has separate addons to easily set up Sucuri and Cloudflare on your website (more on this later).

Step 9. Reducing Heartbeat API Activity in WordPress with WP Rocket

Heartbeat API allows WordPress to send a periodic request to the hosting server in the background. This allows your website to perform scheduled tasks.

For example, when writing blog posts the editor uses heartbeat API to check connectivity and post changes.

Controling heartbeat API in WordPress using WP Rocket

You can click on the Heartbeat API tab to control this feature and reduce the heartbeat API frequency.

We don’t recommend deactivating the Heart Beat API because it offers some very useful features. However you can reduce its frequency to improve performance specially for larger sites.

Step 10. WP Rocket Addons

WP Rocket also comes with some ready to deploy features available as Addons. Let’s take a look at currently available addons on this list.

1. Google Analytics Addon

The Google Analytics add-on for WP Rocket allows you to host Google Analytics code on your own server. This does not have any significant performance improvement but some users want it to get a 100% page speed score.

This feature is compatible with popular Google Analytics plugins like MonsterInsights and ExactMetrics.

2. Facebook Pixel

If you are using the Facebook pixel for user tracking, then this addon will host the pixels locally on your server. Again, this will improve your pagespeed score but may not have any actual impact on website speed.

3. Varnish Addon

If your WordPress hosting company uses Varnish cache, then you need to enable this addon. This will ensure that the Varnish cache is cleared when WP Rocket clears its cache.

4. Cloudflare

If you are using Cloudflare CDN, then you need this addon to make it work alongside WP Rocket. Simply enable the addon and click on the ‘Modify options’ button.

Enabling Cloudflare addon

After that, you need to enter your account credentials to connect WP Rocket with your Cloudflare account.

Cloudflare settings

5. Sucuri

If you are using Sucuri, then you need to enable this addon and click on the ‘Modify options’ button. After that, enter your Sucuri account’s API key to connect your account.

Sucuri WP Rocket addon

Step 11. Managing Your WP Rocket Cache

WP Rocket also makes it easy for admins to manage and clear WordPress cache. Simply go to the plugins settings page, and you’ll find the options to clear WP Rocket cache on the Dashboard tab.

Clear WP Rocket Cache

You can also start a preloading sequence to rebuild the cache on demand.

The plugin also makes it easier to import and export plugin settings. You can switch to the tools to easily export and import plugin settings. This is helpful when moving WordPress from local server to a live website and/or when moving WordPress to a new domain.

Import export settings

Below that, you’ll find the option to Rollback plugin to an earlier version. This comes in handy if a WP Rocket update didn’t work as expected.

If you want to have the same rollback feature for all your plugins, then see our guide on how to rollback plugins to older version in WordPress.

WP Rocket FAQ – Frequently Asked Questions

As WP Rocket has grown in popularity, we have answered many questions related to the WP Rocket WordPress caching plugin. Here are some of the top WP Rocket questions:

1. Is WP Rocket free? Is there a free version of WP Rocket available?

No, WP Rocket is a premium WordPress caching plugin. There is no free version or free trial available. They do offer a 14 day money back guarantee.

You may find a nulled version of WP Rocket for free, but we strongly recommend against using those because sometimes hackers use nulled version as a bait to hack your website.

See 9 reasons why you should always avoid nulled version of WordPress themes and plugins.

2. Is WP Rocket worth the price?

Yes it is worth every penny. We are paying customers of WP Rocket and use it successfully on many of our websites including WPForms, OptinMonster, and others.

We also have plans to switch to WP Rocket on WPBeginner in the near future as well. We are closely working with their team to get one particular setting included for it to work on our complex multi-server enterprise hosting setup.

Curious to see what WPBeginner hosting setup looks like? Check out the detailed case study here.

3. Do I need to use WP Rocket with managed WordPress hosting platforms?

The short answer is yes. You can and should use WP Rocket in combination with built-in caching offered by your managed hosting company to unlock additional performance improvements.

A lot of managed WordPress hosting companies like WP Engine, SiteGround, Bluehost, etc have their own caching plugins built in.

WP Rocket plays nicely along those built-in caching options provided by your managed hosting provider while helping you get additional performance benefits with features like CDN, minifying files, lazy loading, smart cache preloading, and more.

4. How to check if WP Rocket is working and caching pages?

To check if WP Rocket is working properly, you need to log out of your site or open it in an incognito window.

Next, you need to open the browser’s source view of the page, and scroll to the bottom. At the very end, you should see a text like: “This website is like a rocket …”

If that text is there, then you know WP Rocket is working properly and caching pages.

5. What makes WP Rocket better than other caching plugins?

In our opinion, WP Rocket is better than other WordPress caching plugins like W3 Total Cache, WP Super Cache, etc because it offers the most comprehensive set of features, and it is regularly updated to keep up with modern browser standards.

This is the #1 reason why we have started switching all of our sites to use WP Rocket, and soon WPBeginner will be using WP Rocket as well.

We hope this guide helped you learn how to install and set up WP Rocket plugin in WordPress. You may also want to see our ultimate guide on how to speed up WordPress, and our list of the must have WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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5 “Best” High-Traffic WordPress Hosting Providers Compared (2019)🏎️

🧐 What to look for in high-traffic WordPress hosting

Before we get into the list, let’s quickly run over some considerations for hosting a high-traffic site, as it will give you some insight into why we chose the hosts that we did:

💽 Smart caching:

Caching is a great way to speed up your WordPress site and lessen the load on your server, which is especially important for high-traffic sites.

While there are plenty of great WordPress caching plugins that can help you implement caching at the application level, a more performant approach is often to serve cached content at the server-level, because it completely eliminates the need to load WordPress/PHP when serving cached content.

Dedicated resources:

Most cheap WordPress hosts are able to offer budget prices by having you “share” resources with other sites on the same server. That’s fine for a low-traffic site, but it’s not a good option for high-traffic WordPress sites.

Instead, you want dedicated resources that are only for your site. While a dedicated server can get you those resources, a more popular approach that you’ll see is to use cloud hosting from Amazon Web Services (AWS), Google Cloud Platform, or other cloud providers. You still get dedicated resources for your site, but it’s much easier to scale and reconfigure if needed.

🌋 Nginx:

Nginx is a web server and reverse proxy that’s especially popular for high-traffic websites because it can often out-perform the popular Apache web server in high-traffic situations.

While Apache is the overall market leader in the web server space, Nginx is by far the market leader when you look at the top 1,000, 10,000, or 100,000 most-trafficked sites. So for a high-traffic site, you really want a host that uses an Nginx stack.

🏙️ Scalability:

If your site is high-traffic now, there’s a good chance it might be even higher-traffic in the future. To be able to address that, high-traffic WordPress hosting should make it easy to scale your plan up as needed.

Most of the hosts on this list utilize cloud hosting infrastructure, which makes it easy to add resources when you need them.

Uptime:

Uptime is important for all websites, but it’s especially important for a high-traffic website because the impacts of downtime are magnified. Down for thirty minutes on a low-traffic site? You might impact a couple of visitors. On a high-traffic site? You could negatively affect hundreds or thousands of visitors.

Don’t just accept words on the marketing copy – look for an actual service legal agreement (SLA) that guarantees a specific uptime and comes with options for redress if the host can’t meet that guarantee. Typically, you’ll get a refund or credit if a host can’t meet its uptime guarantee.

🌐 Content delivery network:

A content delivery network (CDN) helps speed up your global load times and lessen the load on your server by delivering static content from a network of servers around the world, rather than just the single server where your site is hosted.

Many premium WordPress hosts now offer integrated CDN functionality to improve performance without forcing you to integrate with a third-party CDN service.

🏎️ Best WordPress hosting for high-traffic sites

Here are the hosts that we think provide the best high-traffic WordPress hosting options:

  1. Kinsta (kinsta.com)
  2. Pagely (pagely.com)
  3. WP Engine (wpengine.com)
  4. Pantheon (pantheon.io)
  5. SiteGround (siteground.com)

1. Kinsta (kinsta.com)

Kinsta high-traffic WordPress hosting

Kinsta is a popular managed WordPress host that uses infrastructure powered by the premium tier of the Google Cloud Platform, which is the same infrastructure that Google uses for its own services.

In addition to performance-focused architecture for high-traffic sites, Kinsta also offers convenient features for WordPress users like easy staging, automatic daily backups (or more frequent, for an extra charge), and a custom hosting dashboard.

Kinsta is where we host the wordpressupload blog, and you can learn more in our detailed Kinsta review. wordpressupload receives over 10,000 daily visitors, which I think qualifies as “high traffic”.

🧰 Key features for high-traffic sites:

  • Nginx web server.
  • Server-level caching via Nginx FastCGI cache.
  • Google Cloud Platform infrastructure.
  • Built-in CDN powered by KeyCDN.
  • Easy scalability because Kinsta lets you upgrade or downgrade your plan.
  • Elasticsearch and Cloudflare Railgun add-ons for improved performance.
  • Transparent overages. Kinsta will never cut your site off for a traffic surge – you’ll just pay a transparent overage fee based on your usage.
  • 99.9% uptime guarantee on a monthly basis via an SLA.
  • Detailed analytics dashboard to monitor usage, along with New Relic monitoring.

⭐ High-traffic WordPress sites hosting at Kinsta:

  • wordpressupload (that’s us)
  • Ubisoft
  • TripAdvisor
  • FreshBooks
  • Buffer

💸 Pricing:

Kinsta has a ton of plans for various needs, so this is by no means a full list.

Like some other managed WordPress hosts, each plan comes with a monthly visit limit. Kinsta will not shut off your site if you exceed this limit, but you will need to pay overages and/or upgrade to a higher tier. The overage is $1 per 1,000 visitors over the limit:

  • Starter – $30 per month for 20,000 visits (not really high-traffic WordPress hosting, but this is the entry-level plan)
  • Business 1 – $100 per month for 100,000 visits
  • Business 3 – $300 per month for 400,000 visits
  • Enterprise 1 – $600 per month for 1,000,000 visits

You’ll get two months free if you pay annually.

👉 Go to Kinsta

2. Pagely (pagely.com)

Pagely hosting for high-traffic WordPress sites

Pagely is one of the oldest managed WordPress hosts and a pioneer in the space. While many WordPress hosts have gone “down market” to offer more affordable plans for casual users, Pagely has actually gone “up market” and focused on quality and services rather than price.

Pagely’s prices definitely aren’t cheap, but you probably aren’t looking for the cheapest option if you want the best WordPress hosting for high-traffic sites.

🧰 Key features for high-traffic sites:

  • Amazon Web Services (AWS) powered infrastructure.
  • Premium DNS powered by Amazon Route 53 for faster page load times.
  • Nginx web server, though you can also use Apache with Nginx in front to act as a reverse proxy.
  • 100% uptime guarantee via an SLA. This is the highest uptime guarantee of any host on this list.
  • PressCache which serves cached content from a global network of edge servers. Think of it kind of like caching and a CDN combined.
  • On-demand image optimization to speed up load times.
  • Serverless WordPress hosting option via Northstack

⭐ High-traffic WordPress sites hosting at Pagely:

  • Booking.com
  • Visa
  • Garmin
  • Virgin Atlantic
  • Nginx (yes, the website for the high-performance web server hosts at Pagely)

💸 Pricing:

Pagely offers both VPS and enterprise plans. Here’s a sample of the prices:

  • VBURST-1 – $199 per month
  • VPS-1 – $499 per month
  • VPS-1+ [HA] (High Availability) – $1,249 per month
  • Preconfigured Enterprise plan – starts at $2,500 per month
  • Custom clusters – starts at $5,000 per month

You can get 5% off if you pay annually.

Pagely does not put any arbitrary limits on the number of visitors you can have per month.

👉 Go to Pagely

3. WP Engine (wpengine.com)

WP Engine

Fueled by a $250 million investment in 2018 and a recent acquisition of Flywheel (formerly a competitor), WP Engine has definitely cemented its spot as one of the most popular and well-known managed WordPress hosts.

WP Engine brands itself as a “WordPress Digital Experience Platform,” which I guess is to signal that it’s more than just hosting. For example, you get the popular Genesis framework and child themes for free, thanks to WP Engine’s acquisition of StudioPress.

WP Engine also comes with plenty of convenient managed WordPress features, like automatic backups and staging sites.

🧰 Key features for high-traffic sites:

  • Server-level caching via Varnish and Memcached.
  • Performance monitoring via New Relic and a dedicated Page Performance tool to find weak points when your site is under load.
  • Built-in CDN service for faster global load times and reduced server load.
  • Nginx server stack.
  • AWS cloud infrastructure.
  • 99.95% uptime guarantee via an SLA (excluding any “excused downtime,” which includes scheduled and emergency maintenance).

⭐ High-traffic WordPress sites hosting at WP Engine:

  • AMD Developer Central
  • Under Armour
  • Jobvite

💸 Pricing:

WP Engine offers three pre-set plans, as well as a custom plan for larger needs.

Like Kinsta, each plan comes with a monthly visits limit, and you’ll need to upgrade (or pay overages) if you go above that limit. WP Engine’s overage fee is identical to Kinsta at $1 per 1,000 visitors over your limit:

  • Startup – $35 per month for up to 25,000 visits
  • Growth – $115 per month for up to 100,000 visits
  • Scale – $290 per month for up to 400,000 visits
  • Custom – talk to sales if you need to handle more visitors

You’ll get two months free if you pay annually.

👉 Go to WP Engine

4. Pantheon (pantheon.io)

Pantheon premium WordPress hosting

Pantheon is a popular managed WordPress host that offers scalable infrastructure built on the Google Cloud Platform. In that respect, it’s similar to Kinsta, though Pantheon uses a different tech stack on top of Google Cloud Platform.

In addition to a high-performing technology stack, Pantheon also builds in lots of convenient features like multiple staging environments, automatic backups and updates, and more.

🧰 Key features for high-traffic sites:

  • Nginx web server.
  • Server-level caching via Varnish and Redis.
  • Elastic hosting, which makes it super easy to scale your site up to handle traffic spikes. Learn more about Pantheon’s elastic approach.
  • Global CDN built into your hosting, powered by Fastly.
  • Application performance monitoring via New Relic.
  • Guaranteed 99.95% monthly uptime via an SLA but only for Elite plans.

⭐ High-traffic WordPress sites hosting at Pantheon:

💸 Pricing:

Like Kinsta and WP Engine, Pantheon plans come with a traffic limit, and you’ll pay overages if you exceed that. Pantheon’s overage charges are significantly higher than those two hosts at $2.50 per 1,000 visits:

  • Basic – $41 per month for up to 25,000 visits
  • Performance – four tiers, starting at $160 per month and ranging up to $916 per month. Visit limits range from 25,000 to 300,000 visitors per month
  • Elite – you ‘gotta talk to sales. Can handle up to 10 million monthly visits

All prices assume you prepay annually, which can be a hefty upfront investment.

👉 Go to Pantheon

5. SiteGround (siteground.com)

SiteGround Cloud hosting

SiteGround is probably best known for its budget-friendly managed WordPress hosting plans, that pack advanced features like staging, server-level caching, automatic updates, and more into one low-priced package.

SiteGround’s shared plans work for high-traffic WordPress sites to a point. The highest-tier GoGeek plan supports ~100,000 monthly visits, and smart caching/optimization can help you go above that.

However, a better option for high-traffic sites is probably SiteGround’s cloud hosting plans, which offer dedicated (and managed) resources at an affordable price point. (More on cloud hosting here.)

🧰 Key features for high-traffic sites:

  • Server-level caching with Nginx and Memcached.
  • Dedicated resources and easy scalability on the cloud plans (not so much on the cheaper shared plans).
  • 99.9% uptime guarantee on an annual basis via an SLA.
  • Free CDN integration via Cloudflare.

⭐ High-traffic WordPress sites hosting at SiteGround:

💸 Pricing:

SiteGround does not apply any arbitrary visitor limits. SiteGround does list estimated visits for its shared plans, but those are just estimates, not hard limits.

On shared plans, SiteGround’s actual limits involve CPU usage, while cloud plans don’t have arbitrary limits because you’re paying for dedicated resources:

  • GoGeek shared plan – $11.95 per month promo pricing/$34.95 per month regular pricing. Good for up to ~100,000 monthly visits (remember – that’s not a hard cap, just a rough estimate).
  • Cloud hosting – ranges from $80 per month to $240 per month depending on what resources your site needs.

You can also configure your own custom cloud plan. SiteGround has a calculator tool to help you estimate the price based on your needs.

👉 Go to SiteGround

🏆 What’s the best high-traffic WordPress hosting?

That wraps up our thoughts on the best premium WordPress hosting for high-traffic sites. They’re all high-quality hosts, so your choice really just comes down to your specific needs and budget.

To help you compare these five hosts, here’s table summarizing key details for each host:

Categories
Using WordPress

8 Best SEO Keyword Research Tools of 2019 (Compared)

Looking for the best keyword research tool?

Keyword research is an essential step in brainstorming content ideas and targeting your products to customers. Whether you want to build brand awareness and expand the reach, you’ll need to find every possible combination of keywords that your potential customers use on Google to find your products.

In this article, we’ll show you some of the best SEO keyword research tools on the market.

Why Use a Keyword Research Tool

A proper keyword research can be beneficial in 5 ways:

  1. Enables you to brainstorm engaging content ideas
  2. Target your potential customers on Google and attract them to your site
  3. Make your website appear in the top search results
  4. Gain competitive edge over your rival’s site

Not to mention, there are many keyword research tools available on the market. With so many options available, choosing the right one can be intimidating especially if you’re not an SEO expert.

Let’s take a look at some of the best SEO keyword research tools.

So let’s begin.

1. SEMRush

semrush, keyword finder, keyword research tool

SEMRush is one of the most popular keyword research tools that helps you do a complete SEO audit for your website. With this amazing tool, you can track keyword rankings, check your backlinks, check the ranks of your competitor and do a lot more.

It lets you find out which keyword can help you rank better on search engines. You can also find out the rank for each of these keywords on all major search engines based on their geographical locations.

And this is true not just for your website content but for advertising and social media too. Basically it is a complete solution for online marketers who want a better insight into how to drive organic traffic.

2. Ahrefs

Ahrefs, keyword research tool

Ahrefs is another brilliant keyword research tool to improve your search rankings and grow your website traffic. This tool enables you to outrank your competitors and position yourself in the top search results.

With its competitor research feature, you can find out your competitor’s organic keywords, backlink strategies, and even their PPC keywords. You can also easily find out the top keywords in your niche and track yours and your competitors’ rankings.

You’ll also love the brand mention monitoring option that notifies you every time you and your brand gets mentioned on the web. With Ahrefs website audit option you can easily determine the SEO loopholes that keep you from growing your traffic.

3. UberSuggest

ubersuggest,keyword finder, keyword research tool

Ubersuggest is a free keyword research tool that gives you a complete overview of the SEO scenes. To get a better understanding of how to improve your website ranking, you can take the test that it offers when you land on the website. It asks you several questions about your website and sends you an analysis report after your answer all the queries.

You can then use the tool to find keyword suggestions for your website. It displays the search volume of the word and how difficult it would be for you to rank for it.

With its SEO Analyzer feature, you can also run a complete site audit and check how many backlinks you have built to your website.

4. Answer the Public

Just like the name suggests, Answer the Public helps you find the queries your audience has so that you can come up with the best content to answer them.

You can also use it to compare two different keywords and find better suggestions too. Once you do your research, you can easily save all your reports for future use. With its pro version, you can make unlimited search and hide unwanted sections and individual suggestions too.

5. Google Keyword Planner

Google Keyword Planner can be another great choice for your next keyword research project.

Once your account is created and you’re logged into the Google Keyword Planner, you can start looking for your keywords using the Find New Keywords and Get Metrics. Both these options are super helpful for finding keywords to position higher in search results.

You can also use it to find PPC keywords if you want to increase your revenue using advertisements on your site. And not just that, you can also find keyword metrics. This helps you learn the number of impressions a keyword can have, number of clicks, CTR, etc.

6. LongTailPro

With Long Tail Pro, it’s easy to find keywords that help you rank higher on Google. You can have hundreds of keyword options just by entering your seed keyword. It helps you find keywords that are less competitive and even shows you the competitiveness of these keyphrases based on several metrics.

The best thing about this tool is how accurately and user-friendly the rank tracker is. You’ll love how easily you can discover keywords that can be profitable for your business. If you’re still not sure which one can be the best option, use the rank value to determine which one can yield the best results.

7. SERPStat

serpstat

SERPStat is an all-in-one SEO tool that comes loaded with features. The good news is that you can use all of these features without paying a single penny.

Using this tool, you can have access to all the top keywords that influencers and top marketing leaders use to make their business appear on top search results. You can then determine the best keyword by checking the value. This value is calculated based on several metrics like search volume, cost-per-click, competition level or the number of search results.

And not just keyword, it also lets you discover your website’s most relevant pages. To have a better understanding of your keywords it offers you a graphical representation of how user’s interest fluctuates for a specific keyword.

8. SpyFu

SpyFu, keyword research tool, keyword finder

With SpyFu, you get to know the exact keywords your competitors are using. If you want to compete and beat them in the game of SEO, then SpyFu is the best tool you should go for. It lets you download your competitor’s most profitable keywords and ads for paid and organic search. These downloads have no limits.

Just enter your URL and the tool analyzes it and finds your competitor. It’ll then recommend the most profitable keywords that you haven’t used yet. You can also easily monitor your rankings on major search engines like Google, Yahoo, and Bing. It comes with tons of other features like PPC Ad Rank tracking, PPC negative match recommendation, etc.

So that’s it. We hope this article helped you understand the keyword research tools better. Now it’s up to you to use them for the best results. Meanwhile, you might also want to read our article on best SEO tools.



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5 Top Hosts Compared for 2019/2020 🇮🇳

🧐 What to look for in best WordPress hosting India

The best WordPress hosts in India will be able to offer you several valuable benefits:

🌐 Local servers:

The best way to ensure fast load times for an audience in a specific country is to make sure that your web host has servers in the country you want to reach. This means if your primary audience is in India, you should choose a WordPress host who has servers in India. If your audience is spread across a continent or the entire globe, you can improve your global loading speed with a CDN.

👐 Local customer support:

One of the biggest reasons to choose a WordPress host locally is the promise of local customer support, with support officials working in your time zone. This ensures that you can receive help during your business day. Some hosts may also offer customer support in languages other than English, which can be helpful if English is your second language.

💱 Plans for sale in local currency:

Paying for services in your local currency is always easier, especially come tax time. The best WordPress hosts India allow you to purchase domains, hosting plans, and other services in rupees. Since these businesses are officially registered in India, you can also be sure that they’re following local regulations.

🇮🇳 Reviews from local business owners:

A web host that offers great support to their American clients might not provide the same caliber of service to their Indian clients. Reviews from local business owners can tell you what service and support are like in your area. Make sure you actively seek them out during the research process. In short, the best WordPress hosts India provide a seamless experience for both website owners and website visitors in India.

🚦 Bandwidth / traffic:

You probably won’t get an enormous flood of traffic right away, but you want a plan with enough bandwidth to accommodate a growing audience. For new websites, 10,000-25,000 visitors allowed per month is usually more than enough.

Some website hosts offer unmetered bandwidth, which typically allows for significant growth but has strict rules around traffic spikes. In these instances, it is important to fully read the terms and conditions around traffic and bandwidth. You may also be able to get a rough estimate of the maximum traffic levels by speaking with a customer service representative.

📛 Free domain name:

Many web hosts offer a free domain name with their first year of hosting. This reduces your setup costs by about $15. However, in most cases, you will need to renew your domain separately from your hosting plan after the initial period.

💯 Number of websites allowed:

Most hosting plans only allow you to create one website, but some will let you build multiple sites. This can be useful if you want to create separate sites for different branches of your business.

😎 WordPress preinstalled:

Any reputable web host will make it easy for you to put WordPress on your site, but WordPress hosting does one better, making sure WordPress is preinstalled on your site so you can dive right into customization.

With this out of the way, here are the top WordPress hosts for India-based businesses:

🇮🇳 Best WordPress hosting India

1. Bluehost India (www.bluehost.in)

Best WordPress hosting India: #1 Bluehost

  • Priced from: Rs. 369/month
  • Traffic allowed/bandwidth: Unmetered
  • Email: Unlimited accounts
  • WordPress preinstalled: Yes
  • Local webserver: Yes
  • Local customer support: Yes

Bluehost India is the Indian branch of Bluehost, one of three web hosts officially recommended by WordPress itself. In the past couple of years, Bluehost has transformed their service, making everything easier to use and offering a wider variety of plans to serve businesses of all shapes and sizes.

Bluehost India’s WordPress hosting plans come with preinstalled WordPress, automated updates and a free SSL certificate. The MOJO Marketplace and Jetpack plugins are also installed automatically on all Bluehost India WordPress sites.

👉 Go to Bluehost India

2. BigRock Hosting (www.bigrock.in)

Best WordPress hosting India: #2 BigRock

  • Priced from: Rs. 199/month
  • Traffic allowed/bandwidth: 2GB to start; scales automatically as your site grows
  • Email: Unlimited accounts
  • WordPress preinstalled: Yes
  • Local webserver: Yes
  • Local customer support: Yes

BigRock Hosting offers a wide variety of hosting plans, including four different WordPress optimized plans. Unlike most of the companies on this list, BigRock actually launched in India and has since expanded to operate servers in the US as well, and not the other way around.

All BigRock Hosting plans come with preinstalled WordPress, unlimited email accounts, and simple SSL certificate generation. You can choose one of the WordPress Suite plans for additional security features and automated backups.

👉 Go to BigRock Hosting

3. GoDaddy (in.godaddy.com)

GoDaddy

  • Priced from: Rs. 99/month for first year (449/month upon renewal)
  • Traffic allowed/bandwidth: Up to 25,000 monthly visitors
  • Email: One account free for first year
  • WordPress preinstalled: Yes
  • Local webserver: No
  • Local customer support: No

GoDaddy is one of the biggest players in website hosting worldwide, consistently ranking as the most popular WordPress host in our annual surveys. Their WordPress plans come with preinstalled WordPress, automated backups and malware scans, 10GB of storage, a CDN booster, and a free domain for one year.

GoDaddy does offer 24/7 support so you can reach them no matter when your business hours are, but they do not currently have dedicated Indian customer support or servers.

👉 Go to GoDaddy

4. A2 Hosting (www.a2hosting.in)

A2 Hosting

  • Priced from: Rs. 574.51 (Frequent sales occur)
  • Traffic allowed/bandwidth: Unmetered
  • Email: Up to 25 accounts
  • WordPress preinstalled: Yes
  • Local webserver: No
  • Local customer support: No

A2 Hosting provides high quality WordPress hosting with several benefits, including one-click ecommerce integration, a free SSL certificate, turbo servers for 20x faster load times, and free advertising credits.

A2 Hosting offers 24/7 customer service, so you’ll never be without help, but they don’t have dedicated customer service for India. At this time, they do not have servers in India either; the nearest server is in Singapore.

👉 Go to A2 Hosting

5. Hostinger (www.hostinger.in)

Hostinger

  • Priced from: Rs. 49/month
  • Traffic allowed/bandwidth: 100GB
  • Email: One account (upgrade for more)
  • WordPress preinstalled: Yes
  • Local webserver: No
  • Local customer support: No

Hostinger is the ultimate discount solution for business owners who want to connect with a primarily Indian audience. All Hostinger accounts come with preinstalled WordPress, at least one email address, an easy-to-use control panel, access to 24/7 support, and at least 100GB of bandwidth.

However, Hostinger isn’t necessarily the best option. Despite having a dedicated website and pricing plans for Indian customers, Hostinger doesn’t have any servers in India at this time.

👉 Go to Hostinger

🏆 Best WordPress hosting India: the final verdict

Like most important decisions related to your website (and your business in general), the choice you make here should be based on your business’s unique needs. To help clarify things, take a look at this side-by-side comparison of the best WordPress hosting India:

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Website

How to Easily Optimize Images for Web (without Losing Quality)

Did you know that optimizing your images before uploading to WordPress can have a huge impact on your website speed?

When starting a new blog, many beginners simply upload images without optimizing them for web. These large image files make your website slower.

You can fix this by using image optimization best practices as part of your regular blogging routine.

In this article, we will show you how to optimize your images for faster web performance without losing quality. We will also share automatic image optimization plugins for WordPress that can make your life easy.

How to Optimize Your Images in WordPress (Step by Step)

Since this is a comprehensive guide on image optimization for web, we have created an easy to follow table of content:

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is a process of saving and delivering images in the smallest possible file size without reducing the overall image quality.

While the process sounds complex, it’s actually quite easy these days. You can use one of the many image optimization plugins and tools to automatically compress images by up to 80% without any visible loss in image quality.

Here’s an example of optimized vs unoptimized image:

Optimized vs Unoptimized Images in WordPress

As you can see, when optimized properly the same image can be 75% smaller than the original without any loss in quality.

How does Image Optimization work?

In simple terms, image optimization work by using compression technology like “Lossy” and “Lossless” which helps reduce the overall file size without any noticeable loss of quality.

What does it mean to Optimize Images?

If you ever received a recommendation to optimize images by your WordPress hosting support or by a speed test tool, then all it means is that you need to reduce the file size of your images by optimizing them for web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

While there are many benefits of optimizing your images, below are the top ones that you should know:

  • Faster website speed
  • Improved SEO rankings
  • Higher overall conversion rate for sales and leads
  • Less storage and bandwidth (which can reduce hosting and CDN cost)
  • Faster website backups (also reduces cost of backup storage)

Outside of video, images are the next heaviest item on a web page. According to HTTP archive, images make up on average 21% of a total webpage’s weight.

Since we know fast websites rank higher in search engines (SEO) and have better conversions, image optimization is something that every business website must do if they want to succeed online.

Now you might be wondering how big of a difference can image optimization really make?

According to a Strangeloop study, a one-second delay in website load time can cost you 7% of sales, 11% fewer pageviews, and 16% decrease in customer satisfaction.

How speed affects your website

If these aren’t enough reasons to speed up your website, then you should know that search engines like Google also give preferential SEO treatment to faster loading websites.

This means that by optimizing your images for web, you can both improve website speed and boost WordPress SEO rankings.

How to Save and Optimize Images for Web Performance?

The key to successful image optimization for web performance is to find the perfect balance between lowest file size and acceptable image quality.

The three things that play a huge role in image optimization are:

  • Image file format (JPEG vs PNG vs GIF)
  • Compression (Higher compression = smaller file size)
  • Image Dimensions (height and width)

By choosing the right combination of the three, you can reduce your image size by up to 80%.

Let’s take a look at each of these in more details.

1. Image File Format

For most website owners, the only three image file formats that really matter are JPEG, PNG, and GIF. Choosing the right file type plays an important role in image optimization.

To keep things simple, you want to use JPEGs for photos or images with lots of colors, PNGs for simple images or when you need transparent images, and GIF for animated images only.

For those who don’t know the difference between each file type, PNG image format is uncompressed which means it is a higher quality image. The downside is that file sizes are much larger.

On the other hand, JPEG is a compressed file format which slightly reduces image quality in order to provide a significantly smaller file size.

Whereas GIF only uses 256 colors along with lossless compression which makes it the best choice for animated images.

On WPBeginner, we use all three image formats based on the type of image.

2. Compression

The next thing is image compression which plays a huge role in image optimization.

There are different types and levels of image compression available. The settings for each will vary depending on the image compression tool you use.

Most image editing tools like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo, and others come with built-in image compression features.

You can also save images normally and then use a web tool like TinyPNG or JPEG Mini for easier image compression.

Although it’s a bit manual, these two methods allow you to compress images before uploading them to WordPress, and this is what we do on WPBeginner.

There are also several popular WordPress plugins like Optimole, EWWW Image Optimizer, and others that can automatically compress images when you first upload them. Many beginners and even large corporations prefer to use these image optimization plugins because it’s easy and convenient.

We will share more about these WordPress plugins later in the article.

3. Image Dimensions

Normally, when you import a photo from your phone or a digital camera, it has a very high resolution and large file dimensions (height and width).

Typically, these photos have a resolution of 300 DPI and dimensions starting from 2000 pixels and more. These high-quality photos are well-suited for print or desktop publishing. They are not suitable for websites.

Reducing file dimensions to something more reasonable can significantly decrease image file size. You can simply resize images using an image editing software on your computer.

For example, we optimized a photo with 1.8 MB original file size, 300 DPI resolution, and image dimensions of 4900×3200 pixels.

We chose jpeg format for higher compression and changed dimensions to 1200×795 pixels, and it reduced the image file size to 103 KB. That’s 94% less than the original file size.

Now that you know the three important factors in image optimization, let’s take a look at various image optimization tools for website owners.

Best Image Optimization Tools and Programs

As we mentioned earlier, most image editing software come with image optimization and compression settings.

Outside of the image editing software, there are also several powerful free image optimization tools that you can use to optimize images for web (with just a few clicks).

We recommend using these tools to optimize images before you upload them to WordPress, specially if you are a perfectionist.

This method helps you save disk space on your WordPress hosting account, and it guarantee the fastest image with the best quality since you manually review each image.

Adobe Photoshop

Adobe Photoshop is a premium software that comes with a feature to save images optimized for the web. Simply open your image and click on the “File » Save for Web” option.

This will open a new dialog box. On the right, you can set different image formats. For JPEG format, you will see different quality options. When you select your options, it will also show you the file size on the bottom left.

Saving images optimized for the web using Photoshop

GIMP

GIMP is a free and open source alternative to popular Adobe Photoshop. It can be used to optimize your images for the web. The downside is that it is not as easy to use as some other solutions on this list.

First, you need to open your image in GIMP and then select File » Export As option. This will bring up the save file dialog box. Give your file a new name and then click on the export button.

Export image in GIMP

This will bring up image export options. For jpeg files, you can select the compression level to reduce file size. Finally, click on the export button to save the optimized image file.

TinyPNG

TinyPNG is a free web app that uses a smart lossy compression technique to reduce the size of your PNG files. All you have to do is go to their website and upload your images (simple drag & drop).

Using TinyPNG to optimize images for WordPress

They will compress the image, and give you the download link. You can use their sister website, TinyJPG, for JPEG image compression.

They also have an extension for Adobe Photoshop which is what we use as part of our image editing process because it combines the best of TinyPNG and TinyJPG inside Photoshop.

For developers, they have an API to convert images automatically, and for beginners they have a WordPress plugin that can automatically do it for you (more on this later).

JPEG Mini

JPEGmini uses a lossless compression technology which significantly reduces the size of images without affecting their perceptual quality. You can also compare the quality of your original image and the compressed image.

JPEGMini online image compression tool

You can use their web version for free, or purchase the program for your computer. They also have a paid API to automate the process for your server.

ImageOptim

ImageOptim is a Mac utility that allows you to compress images without losing any quality by finding the best compression parameters and removing unnecessary color profiles.

ImageOptim

Windows alternative to this is Trimage.

Best Image Optimization Plugins for WordPress

We believe that the best way to optimize your images is by doing it before uploading them to WordPress. However, if you run a multi-author site or need an automated solution, then you can try a WordPress image compression plugin.

Below is our list of the best WordPress image compression plugins:

  1. Optimole – popular plugin by the team behind ThemeIsle.
  2. EWWW Image Optimizer
  3. Compress JPEG & PNG images – plugin by TinyPNG team mentioned above in the article.
  4. Imagify – plugin by the popular WP Rocket plugin team.
  5. ShortPixel Image Optimizer
  6. WP Smush
  7. reSmush.it

Using any of these WordPress image optimization plugin will help you speed up your website.

Final Thoughts and Best Practices for Image Optimization

If you’re not saving images optimized for web, then you need to start doing so now. It will make a huge difference on your site speed, and your users will thank you for it.

Not to mention, faster websites are great for SEO, and you will likely see an increase in your search engine rankings.

Outside of image optimization, the two things that will significantly help you speed up your website is using a WordPress caching plugin and using a WordPress CDN.

Alternatively, you can use a managed WordPress hosting company because they often offer both caching and CDN as part of the platform.

We hope this article helped you learn how to optimize your images in WordPress. You may also want to see our guide on how to improve your WordPress security and the best WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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