The goal is to make the post go as “viral” as we can. If enough people see it, it will inevitably get to some influencers as well, at which stage it can be shared even further.
Viral posts will also lead to more links coming to your site, and thus more people following those links to check you out.
What you’re ultimately looking for are big wins. If some post remains ignored for the most part by your audience then don’t try to shove it down their throats repeatedly no matter what. This is not how to promote your blog. Just move on to the next post.
After that, it’s your job to keep those people on the site, which brings me to:
5. Keep people engaged
40.5% – that’s the average bounce rate reported by Mercury.one. Bounce rate stands for the number of people that visit your site only for a second and leave basically immediately upon arrival.
Getting people to visit you is just half the battle…
You also want to keep them on your site somehow, so that they can consume even more content. There are two main ways to do that:
A good internal linking structure is a hugely underrated thing.
Without good internal links, people won’t consume any more of your content than the page they originally came to see.
Aim to include at least one internal link per 250 words of blog post content.
You’ll be surprised how effective this can be as you learn how to promote your blog.
A professional (or semi-professional but money-making) blog needs a newsletter list.
The idea is that once you convince your website visitors to subscribe to the newsletter, you get to notify them of any new posts that you publish. Great for blog growth.
The difficult part is the convincing.
There are various ways to do that. Chief of them is offering people some free resource in exchange for subscribing.
We’ve published a whole two-part case study on how we’re building our newsletter list on this blog. Check it out here: first and second.
- Another idea, content upgrades. Read more about those here.
To run the newsletter itself, you can use platforms like SendinBlue, MailChimp, Sendy or MailPoet. The setup is rather straightforward and can be done in under an hour. The newsletter can be a digest-style message that you send out to your email subscribers regularly.
The promotion puzzle – a bird’s-eye view
Taking all of the above into account, this is what blog promotion is all about: