Since I started WPBeginner (almost 10 years ago), one of the most asked questions I get from readers is how much money does WPBeginner make? Some of you might think that I’m making this up, but I’m not. If you were to search WPBeginner in Google, you’ll notice that one of the top related search keyword is “wpbeginner income”.
Now I know that several popular bloggers share detailed income reports, and some of them have even built their brand around that. I have had several readers tell me that I would be more popular if I shared the WPBeginner income report, but honestly I am not interested in having readers like me because of how much money WPBeginner make.
I want our readers to like and follow WPBeginner for the quality of content that we publish.
But since the question about WPBeginner income keeps coming up, I want to take some time and answer it in the best way possible without compromising my personal core values.
I believe that success and failure are both temporary conditions, and it’s important to stay humble at all times. This is why I have never shared any WPBeginner income reports.
I feel bloggers that share income reports are “showing off”, but that’s just my opinion.
I definitely understand that a lot of users who’re just starting a blog find these blogging income reports inspirational.
However I feel that sharing WPBeginner’s income would not be helpful to our readers because it’s hard to relate to it.
Because WPBeginner is not a typical blogging business. We don’t just make money by selling ads or affiliate links. As a matter of fact, you can’t even buy an ad on WPBeginner. Majority of the affiliate products that we recommend are the ones that we use ourselves.
So how does WPBeginner really make money?
We make money by selling our suite of software and WordPress plugins including: OptinMonster, MonsterInsights, WPForms, SeedProd, etc.
Our plugins are currently running on over 8 million websites.
And a big reason for the popularity of our plugins is the marketing power of WPBeginner. Although, we don’t sell any plugins directly on WPBeginner website, the longstanding goodwill that we have earned in the community has helped us build independent brands for each of our plugins.
Aside from that, we also have investment stakes in various other WordPress-focused companies through our WPBeginner Growth Accelerator fund which includes MemberPress, Pretty Links, Formidable Forms, and Affiliate Royale.
So What is WPBeginner’s Income?
The best way to think about WPBeginner income is to look at everything this blog has helped me build. With everything combined, WPBeginner blog has helped build a strong 8-figure annual business.
If I were to use the “blogging industry lingo”, then I would be an eight-figure blogger, but I don’t like this label (more on this below).
Since “eight-figure blogger” is not a commonly used term, some of you might be wondering what does that really mean?
You may have seen bloggers labeling themselves as “six-figure bloggers” or “seven-figure bloggers”.
In a true sense, these labels are defined as:
- Six-figure – annual income over $100,000 USD
- Seven-figure – annual income over $1,000,000 USD
- Eight-figure – annual income over $10,000,000 USD
When I first started blogging, it was my dream to join what I thought was a “cool-kids” club. But as I progressed in my blogging journey, I began to really dislike this label.
Because I saw so many spammers and “wanna-be online experts” misusing the label to trick new users into buying their bulls**t make money online / get-rich-quick courses or mentorship programs.
Below are some examples of people misusing the label to trick beginners:
- I have seen bloggers use the label six-figure blogger because their blog got over 100,000 visitors that year (not revenue).
- I have seen “wanna-be experts” use the label seven-figure blogger because they worked for a larger company that made over million dollars online, and they’re taking credit for that (basically lying).
- I have seen folks combine their earnings over 8 – 10 years to call themselves six or seven-figure bloggers. This is a commonly used technique in MLM / pyramid scheme programs.
- I have seen some bloggers who make six figures, but it’s in a different currency (so not entirely accurate if you’re looking for USD).
Basically if you’re just starting out, please be very cautious when you notice someone labeling themselves six-figure or seven-figure bloggers.
If this person is selling you a course that will supposedly help you replicate their success, then 99.9% of the time it’s a scam. Don’t waste your time or money.
There are no shortcuts to making money online.
It takes a lot of work, and you have to treat your website like an actual business. Yes, it is a REAL job.
As long as you’re willing to do the leg work, I think you can make money blogging. Here are some articles that can help:
Final Thoughts on WPBeginner Income Report
If you came here looking for the exact WPBeginner income amount, then I am sorry to disappoint you.
The truth is questions like “how much money WPBeginner makes right now” or “how much did WPBeginner make two years ago” are meaningless.
Knowing how much money another blogger / entrepreneur makes is NOT going to help you succeed.
Think about it, we all know the net worth of Bill Gates, Mark Zuckerberg, etc. Knowing their income does not help us become billionaires.
However understanding and focusing on the right metrics will definitely help you set smarter goals which as a result will help you succeed in your online venture.
If you’re just starting your blog / online business, then do not obsess over other blogger’s income. It will make you anxious and unhappy. Focus on your work and keep on moving forward.
The most important part is to really love what you do.
When I first started WPBeginner (almost a decade ago), it didn’t make much money. I simply enjoyed helping people do more with WordPress.
Our goal at WPBeginner is to provide cutting-edge helpful WordPress tutorials that are easy to understand for small businesses, bloggers, and non-techy WordPress website owners.
And to this day, that has been our #1 priority. I think staying true to our values has helped us grow WPBeginner into the largest unofficial WordPress resource site in the world.
I want to thank you for your continued support of WPBeginner, and I look forward to providing even more helpful WordPress tutorials and products to help you grow your business.
If you liked this article and want to follow my entrepreneurial journey, then please consider following me on Twitter (for business insights) and Instagram (for fun travel photos).
Also please consider subscribing to the WPBeginner YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.