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How to Find Who Reads and Subscribes to Your WordPress Blog

Do you want to find who reads and subscribes to your WordPress blog? Part of building a blog is to understand is how your users read and interact with your content. In this article, we will show you how to find who reads and subscribes to your WordPress blog.

Who reads and subscribes to your WordPress blog

Why You Need to Know Your Audience?

Understanding your audience is crucial for the success of your blog or business. It helps you learn: which pages on your website are most popular among users? How your users found those pages? Where those users came from? And what else they looked on your website?

All this information helps you decide what kind of content works for your audience. It also helps you find out what is not working with your readers.

This allows you to plan and create better content.

Having said that, let’s take a look at how to find out more information about your readers and subscribers.

Learn About Your Readers and Subscribers Using Google Analytics

Google Analytics is the most comprehensive analytics available in the market today. It can be used to track your site visitors as well as your RSS feed subscribers.

First you need to visit the Google Analytics website and signup for an account. Take a look at the section ‘How to Signup with Google Analytics’ in our guide on how to install Google Analytics in WordPress for detailed instructions.

Setting up Google Analytics for WordPress by MonsterInsights

For this tutorial, we will be using the MonsterInsights plugin. If you are already using the plugin and have it setup on your WordPress site, then you can skip to the next step.

First thing you need to do is install and activate the Google Analytics by MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Insights » Settings page and click on ‘Authenticate with your Google account’ button.

Authenticate Google Account to select your Analytics profile

This will open a popup dialog where you will be asked to allow Google Analytics plugin to access your Google account.

Google Account Permission

Click on the allow button to continue.

The popup will now show you a code which you need to copy and paste into Google Analytics plugin settings on your WordPress site.

Once you do that, the plugin will now fetch your account settings from your Google Analytics account. After that you need to select your analytics profile by clicking on select a profile.

Select a profile

Click on save changes button to store your settings.

That’s all you have successfully setup Google Analytics by MonsterInsights on your website. For detailed instructions, take a look at our beginner’s guide on how to use Google Analytics for your WordPresss site.

Tracking RSS Links in Google Analytics

Google Analytics can not only track visitors coming to your site, but it can also track links to your website from other sources like your RSS feed, email newsletter, social links, etc.

See our guide on how to track links in WordPress using Google analytics.

If you are manually sharing links, then you can add your own URL parameters. But the links in your RSS feed and newsletter are automatically generated by WordPress.

Here is how you can track your RSS feed links in WordPress using the Google Analytics by MonsterInsights plugin.

Go to Analytics » Settings in your WordPress admin area and click on the Advanced tab.

Tracking RSS feed links in Google Analytics

Check the box next to ‘Tag links in RSS feed with campaign variables’ option and click on the save changes button.

That’s all, you have successfully enabled tracking of links in your RSS feed.

Viewing Reports for Your RSS Feed Links in Google Analytics

Log in to your Google Analytics dashboard and then visit the reporting page. Go to Acquisition » All Traffic » Source/Medium tab.

Google Analytics Acquisition

There you will find RSS as source and as medium in your reporting. You can click on it to further drill down, and see which content they clicked.

Finding Subscriber Information

In order to find subscriber information, the first thing you need to do is give your users the ability to subscribe to your blog through an email newsletter. See why you should build your email list right away.

We also have an email marketing 101 guide that will help you build an email list in WordPress.

We’re going to cover how to find subscriber information in two of the most popular email marketing platforms among our users.

Find Subscriber Information in MailChimp

If you are using MailChimp, then it comes with its own built-in analytics. These reports tell you how your newsletter campaigns and your RSS to Email campaigns performed.

Simply login to your MailChimp account and click on Reports from the top menu.

You will see a list of emails sent to your subscribers. Click on the view report button next to an email.

View reports in MailChimp

This will show you an overview of your campaign. It will also provide you with information like how many users opened or didn’t open your email, bounced email addresses, abuse reports, total clicks, links clicked, etc.

Viewing MailChimp reports

Find Subscriber Information in AWeber

If you are using AWeber in WordPress as your email list provider, then you can use AWeber’s built-in reports feature. It will show you how your newsletter or RSS to email campaigns performed.

Simply login to your AWeber account and then click on reports.

Aweber Reports

The reporting dashboard provides an indepth overview of your overall opens and click rates. You can drill down the reports by clicking on shortcuts in the left menu.

AWeber reports shortcuts

That’s all, we hope this article helped you find who reads and subscribes to your WordPress blog. You may also want to see our list of 40 useful tools to manage and grow your WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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5 of the Best FTP Clients for WordPress Users in 2019 (Windows and Mac)

FTP clients have evolved over the years, but they still have a place in the world of website development and management. Sure, some of the clients might focus more on cloud syncing, but you should also keep those traditional FTP clients in your arsenal in case you need them.

At its most basic, file transfer protocol (FTP) connects your computer to your website, allowing for the transfer of files from that local (computer) environment to the site. Those files store all of your website data. In terms of WordPress, this would include files for themes, plugins, media elements, and site structure.

An FTP client is required in order to complete a file transfer. This is a computer application. The main window of an FTP client usually looks something like this:

On Mac:

filezilla mac

On Windows:

filezilla win

This whole thing may look a little complicated at first, but you’re logging in with your host credentials, which reveals your website files in one area (the right-hand side) and your computer files in another area (the left-hand side). Then, you can drag files from your computer into the proper location on your website.

Copying, deleting, editing, and uploading files is supported. An FTP client becomes rather user-friendly once you get to know the basic buttons and actions you can take.

💡 Note: You don’t usually need an FTP client to run or manage WordPress.

It’s mainly used for installing or troubleshooting WordPress. In today’s world, most hosting companies (even the cheap ones) provide one-click WordPress installations, so FTP clients aren’t all that necessary for installation.

However, you still might want to learn how to do it. The main purpose of an FTP client in WordPress is if you need to locate errors or problems within your files when you can’t access the WordPress dashboard.

For instance, you might crash your site and have to work through an FTP client. That being said, FTP clients can also be useful for site installations and migrating your site to another host.

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Yoast SEO vs All in One SEO Pack

Are you looking for the best WordPress SEO plugin? If you are, then you have likely narrowed your choice down to the two most popular WordPress SEO plugins: Yoast SEO and All in One SEO Pack. At WPBeginner, we’re often asked which one is better? In this article, we will compare Yoast SEO vs All in One SEO Pack to find out which one is the best WordPress SEO plugin.

Yoast SEO vs All in One SEO - Which one is best WordPress SEO plugin

About Our Contenders

Both All in One SEO Pack and Yoast SEO plugins have devout userbase, and they are among the most popular and most used WordPress plugins of all time.

All in One SEO Pack was created in 2007 by Michael Torbert and Steve Mortiboy. Since then it has earned a massive user base and has become one of the most downloaded WordPress plugins of all time.

Yoast SEO, started out as WordPress SEO by Yoast in 2010. It was created by Joost de Valk. With persistent and continuous improvements in the plugin, it soon became the major rival of All in One SEO. .

These are both excellent plugins and offer all the must have features you need to get maximum SEO benefits on your WordPress site.

Having said that, let’s compare Yoast SEO vs All in One SEO to find out which one of them is the best WordPress SEO plugin.

Installation and Setup

It takes a lot of training and practice to understand and successfully implement the concepts of SEO into websites. A WordPress SEO plugin should make it easy for beginners to setup SEO best practices without any special skills.

Let’s see how these two plugins stack up when it comes to installing and setting up basic SEO settings on WordPress websites.

Yoast SEO

First thing you need to do is install and activate the Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, users can go to SEO » Dashboard page and launch the configuration wizard under the General tab.

Launching Yoast SEO configuration wizard

This will bring up a step by step wizard which will walk you through the setup process. This allows beginners to get started quickly without feeling overwhelmed by complex jargon and options.

onfiguration wizard in Yoast SEO

Yoast SEO is a powerful plugin, and it has a lot of options that you need to go through one by one. We have made this easy for you, take a look at our guide on how to install and setup Yoast SEO plugin in WordPress.

The settings section of Yoast SEO is neatly divided into pages where each page has different tabs for respective settings.

This makes it easy for users to locate an option in the settings.

Settings in Yoast SEO

On screen help is available on all pages of Yoast SEO settings. Just click the purple Help button on the top, and it will expand to show video or text about the options on the page.

Yoast SEO on-screen help

Neatly organized settings, configuration wizard for beginners, and on screen help options make it super easy for beginners to setup Yoast SEO on their WordPress site.

All in On SEO Pack

First, you need to install and activate All in One SEO Pack plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you will find the All in One SEO menu item just below the Dashboard. Clicking on it will take you to plugin’s settings page.

All in One SEO Pack, has all the settings on a single page. This makes it look a bit overwhelming, but some users may find this approach easier and faster than the multi-page settings of Yoast SEO.

The settings page is divided into different sections. Each section deals with the settings of a particular area or feature, for example: homepage settings, title settings, display settings, etc.

There is a help icon next to each option. Clicking on the icon shows a short description and sometimes a link to additional documentation. This makes it easy for beginners to understand what they are doing.

Here is our user’s guide for All in One SEO Pack, which will help you properly setup the plugin.

Once you have carefully gone through general settings, you are ready to use All in One SEO on your WordPress site.

Conclusion:

Both Yoast SEO and All in One SEO has a lot of options. This makes the setup look a bit intimidating. Both plugins try their best to simplify things and make it easier for users to setup their SEO settings. We feel that Yoast SEO does a slightly better job than All in One SEO with their multi-page and tabbed settings.

Winner: Yoast SEO

Day to Day SEO Tasks

SEO is an ongoing process, and each new post or page you add to your website has its own SEO score. This means, you will be using your SEO plugin to optimize your content for search engines as you add it. See our guide on how to optimize your WordPress blog posts for SEO.

Let’s see how our contenders stack up when it comes to performing day to day SEO tasks on your WordPress site.

Yoast SEO

Yoast SEO comes with a powerful content analysis tool that helps you optimize every single post or page on your website.

Just below the post editor, you will find Yoast SEO metabox with a snippet preview, focus keyword field, and content analysis.

Yoast SEO meta box in WordPress

The snippet preview shows how your site’s title and description will look in search engines. Yoast SEO automatically uses your post title as title and excerpt as description, but we recommend you to change it by clicking on the edit snippet button.

Entering focus keyword in Yoast SEO will allow the plugin to analyze your content for that particular keyword.

The analysis is shown in the content analysis area, where Yoast SEO will make suggestions on how you can improve your posts SEO score.

The Yoast SEO meta box has two more sections. You can click on the gear icon to switch to the advanced view.

Advanced post settings in Yoast SEO

The advanced view is something that most beginners should never use unless you know what you are doing. It allows you to stop search engines from following or indexing the post/page.

Second, is the social icon that displays the social settings for your post.

Yoast SEO social settings for posts

This is where you can set an article image for Facebook and Twitter. You can leave description and title bank because Yoast SEO will use your main title and description in the open graph meta tags.

All in One SEO Pack

All in One SEO comes with a similar metabox to edit SEO settings on a post by post basis. Simply edit a post and below the post editor you will find the All in One SEO meta box.

All in One SEO metabox for single posts and pages

Unlike Yoast SEO, this meta box is very simple. You can edit the title and description, but there is no content analysis or SEO scoring.

All in One SEO does offer advanced tools for each post which allow you to control indexing and following by search engines. It even has an option that turns off All in One SEO for that particular post or page.

For social features, you will need to enable Social Meta addon by visiting All in One SEO » Features Manager page.

Adding social features to All in One SEO

Enabling this addon will add a Social Settings tab in All in One SEO meta box below post editor. This addon allows you to set custom images and descriptions to be used by Facebook and Twitter.

Social settings in All in One SEO to add open graph meta data

Conclusion

Both plugins make it easy to edit SEO settings on a post by post basis. All in One SEO Pack takes a lean and clean approach allowing users to add additional fields if they want to.

Yoast on the other hand goes with decisions over options approach and add the features they believe is essential for all sites.

However, we feel that content analysis, focus keyword, and SEO scoring gives Yoast SEO a big advantage.

Winner: Yoast SEO

Additional Tools and Features

On page SEO is a comprehensive process that’s why both of these plugins come with additional tools and features aside from just meta tags.

These features are there to eliminate the need to install several other SEO plugins and give you a true all-in-one solution.

Yoast SEO

Yoast SEO comes with a comprehensive set of features that cover most aspects of on-site optimization. Some of these tools are:

  • XML Sitemaps
  • Breadcrumb Navigation
  • Open Graph Meta Tags
  • Importing Data from Google Webmaster Tools
  • Built-in robots.txt and .htaccess editor
  • Import/Export SEO data

All in One SEO Pack

All in One SEO also comes with tons of features but some of them are not activated by default. You will need to visit All in One SEO » Features Manager to activate them.

  • XML Sitemap
  • Robots.txt
  • File Editor
  • Bad Bot Blocker
  • Open Graph Meta Tags
  • Import and Export SEO Data
  • Performance Manager

Conclusion

Both plugins offer nearly the same set of tools and features. All in One SEO does not have breadcrumbs navigation and importing data from Google Search Console features. However, not having these two features wouldn’t have any drastic impact on your site’s SEO.

We also like how All in One SEO allows you to activate functionality only when needed.

Winner: Tie

Support and Addons

Even though both plugins are fairly easy to use and come with extensive free documentation, your free support options are very limited.

Let’s see how both plugins handle professional support and addons.

Yoast SEO

The basic free Yoast SEO plugin comes with no support, and you use it at your own risk. While you can ask questions at WordPress.org support forums and find help from other users, you are not guaranteed an official response from team Yoast.

For professional support, you will need to buy Yoast SEO premium. Pricing for a single site license is $69, and it goes up as you add more sites.

The premium license also comes with some additional features like multiple focus keywords, and a redirect manager.

Yoast SEO also offers some paid addon plugins available for niche sites with specific SEO needs. These addon plugins are:

  • Video SEO
  • Local SEO
  • News SEO

All in One SEO Pack

The free version of All in One SEO comes with no support. The All in One SEO Pack Pro version comes with one year of professional support.

License for the pro version costs $97 per year for one site. WPBeginner users can get $20 OFF using our All in One SEO Pro Coupon.

The pro version of All in One SEO is usually one major version ahead of the free plugin. It also comes with extra features like support for WooCommerce products, category SEO options, video XML sitemap, etc.

Conclusion

Yoast SEO license is cheaper if you need it for just one site. However, prices go up as you add more sites. On the other hand, a single license of All in One SEO can be used on unlimited sites.

Winner: All in One SEO Pack

Our Verdict

All in One SEO and Yoast SEO are both great plugins so any comparison between the two plugins has to be very close.

We personally use Yoast SEO on all of our websites and find it to be the best WordPress SEO plugin. It has more features to offer like importing data from webmaster tools, breadcrumb navigation, Your Info section, social features, etc.

But the best feature is content analysis which we think helps a lot of beginners understand how they should write post titles, descriptions, and use keywords in their content.

We hope this comparison of Yoast SEO vs All in One SEO Pack helped find the best WordPress SEO plugin for your site. You may also want to see our list of 9 best WordPress SEO plugins and tools that you should use.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How to Add and Use Widgets in WordPress

Beginner users often ask us what are widgets and how to use widgets in WordPress. Widgets allow you to add different functionality and features to your WordPress sidebars without writing any code. In this article, we will show you how to add and use Widgets in WordPress along with sharing Widget examples.

How to Add and Use Widgets in WordPress

What are Widgets? Why You Need to Use Widgets in WordPress?

Widgets are tiny blocks of specific functionality that you can place in your WordPress sidebars (also known as widget-ready-areas). For beginners, this is an easy way to add things like galleries, quotes, popular posts, facebook like boxes, and other dynamic items on their WordPress site.

Widgets can be found on Appearance » Widgets page in your WordPress admin area.

Widgets screen on a WordPress site

You will see the widgets that you can add under the list of available widgets.

On your right hand, you will find the designated areas on your WordPress site where you can place these widgets. These designated areas are defined by your WordPress theme. They are called sidebars or widget-ready areas.

If you don’t see a specific widget you’re looking for, then it can likely be added with a plugin (more on this later).

Adding Widget to a Sidebar in WordPress

There are multiple ways to add widgets to sidebars available in your WordPress theme. The easiest one is to simply drag and drop them to your sidebar.

Animation showing how to drag and drop a Widget to a sidebar in WordPress

You can also click on a widget title from the list of available widget. WordPress will show you the list of sidebars where you can add this widget.

Simply select the sidebar where you want to add the widget, and then click on Add widget button to add it.

Add widget button

There is also an accessibility mode for users who need it. To enable accessibility mode, you need to click on the Screen Options button at the top right corner of the screen.

Turn on accessibility mode for widgets in WordPress

It will display a fly down menu with a link to enable accessibility mode for widgets screen. Clicking on it will change the user interface of the widgets screen.

Each available widget will now have a simple ‘Add’ button. clicking on the button will take you to an accessible screen where you can easily select the sidebar.

Accessible widgets in WordPress

For detailed instructions see our guide on how to add WordPress widgets in accessibility mode.

The widgets page is not the only way to add widgets to your WordPress site. You can also add widgets using the live preview by visiting Appearance » Customize.

Animation adding a widget with customizer in WordPress

It’s important to note that not all of your widget-ready areas and sidebars will appear in the customizer. This is why we recommend using the Appearance » Widgets screen to add widgets in WordPress.

How to Remove a Widget in WordPress?

Removing a widget in WordPress is just as simple as adding them. Visit the Appearance » Widgets page.

Look for the widget that you want to remove in your sidebars and click on the widget title to expand it.

Removing a widget by deleting it from your WordPress sidebar

Below the widget settings, you will find the link to delete the widget. Deleting a widget will remove it from your sidebar and will also delete widget settings like title or any options that you selected.

Some widgets are too simple and don’t have many options in their settings while others have many options and settings. If you would like to remove a widget without losing the settings, then you need to drag and drop it to the inactive widgets section.

Removing a widget without deleting its settings

Deleting or sending a widget to inactive widgets does not remove it from the list of available widgets. You can always add a widget again from the list of available widgets or inactive widgets.

What Kind of Widgets are Available for WordPress?

A default WordPress installation comes with some built-in widgets like recent posts, recent comments, archives, search, etc.

Many WordPress themes and plugins come with their own plugins.

For example, Envira Gallery plugin allows you to create beautiful image galleries in your WordPress posts and pages. But it also comes with an Envira Gallery widget, which you can add to a sidebar to display image galleries in WordPress.

Envira gallery widget

Similarly, countless other themes and plugins add widgets, so their users can add things to their WordPress sidebars without writing any code or html.

There are hundreds of WordPress plugins that just add widgets for you to use in your sidebar. See our list of the 25 most useful WordPress widgets for your site.

What Else You Can do With WordPress Widgets?

Widgets are an incredibly powerful and flexible tool in WordPress. WordPress developers have been using them in many innovative ways.

As a WordPress site owner, you can take advantage of that to add almost anything imaginable to your WordPress site. Get started with our 12 WordPress sidebar tricks to get maximum results.

If you are comfortable with code, then you may want to learn how to create a custom WordPress widget of your own.

That’s all, we hope this article helped you learn how to add and use widgets in WordPress. You may also want to see our guide on how to display different sidebar for each post and page in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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