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8 Best SEO Keyword Research Tools of 2019 (Compared)

Looking for the best keyword research tool?

Keyword research is an essential step in brainstorming content ideas and targeting your products to customers. Whether you want to build brand awareness and expand the reach, you’ll need to find every possible combination of keywords that your potential customers use on Google to find your products.

In this article, we’ll show you some of the best SEO keyword research tools on the market.

Why Use a Keyword Research Tool

A proper keyword research can be beneficial in 5 ways:

  1. Enables you to brainstorm engaging content ideas
  2. Target your potential customers on Google and attract them to your site
  3. Make your website appear in the top search results
  4. Gain competitive edge over your rival’s site

Not to mention, there are many keyword research tools available on the market. With so many options available, choosing the right one can be intimidating especially if you’re not an SEO expert.

Let’s take a look at some of the best SEO keyword research tools.

So let’s begin.

1. SEMRush

semrush, keyword finder, keyword research tool

SEMRush is one of the most popular keyword research tools that helps you do a complete SEO audit for your website. With this amazing tool, you can track keyword rankings, check your backlinks, check the ranks of your competitor and do a lot more.

It lets you find out which keyword can help you rank better on search engines. You can also find out the rank for each of these keywords on all major search engines based on their geographical locations.

And this is true not just for your website content but for advertising and social media too. Basically it is a complete solution for online marketers who want a better insight into how to drive organic traffic.

2. Ahrefs

Ahrefs, keyword research tool

Ahrefs is another brilliant keyword research tool to improve your search rankings and grow your website traffic. This tool enables you to outrank your competitors and position yourself in the top search results.

With its competitor research feature, you can find out your competitor’s organic keywords, backlink strategies, and even their PPC keywords. You can also easily find out the top keywords in your niche and track yours and your competitors’ rankings.

You’ll also love the brand mention monitoring option that notifies you every time you and your brand gets mentioned on the web. With Ahrefs website audit option you can easily determine the SEO loopholes that keep you from growing your traffic.

3. UberSuggest

ubersuggest,keyword finder, keyword research tool

Ubersuggest is a free keyword research tool that gives you a complete overview of the SEO scenes. To get a better understanding of how to improve your website ranking, you can take the test that it offers when you land on the website. It asks you several questions about your website and sends you an analysis report after your answer all the queries.

You can then use the tool to find keyword suggestions for your website. It displays the search volume of the word and how difficult it would be for you to rank for it.

With its SEO Analyzer feature, you can also run a complete site audit and check how many backlinks you have built to your website.

4. Answer the Public

Just like the name suggests, Answer the Public helps you find the queries your audience has so that you can come up with the best content to answer them.

You can also use it to compare two different keywords and find better suggestions too. Once you do your research, you can easily save all your reports for future use. With its pro version, you can make unlimited search and hide unwanted sections and individual suggestions too.

5. Google Keyword Planner

Google Keyword Planner can be another great choice for your next keyword research project.

Once your account is created and you’re logged into the Google Keyword Planner, you can start looking for your keywords using the Find New Keywords and Get Metrics. Both these options are super helpful for finding keywords to position higher in search results.

You can also use it to find PPC keywords if you want to increase your revenue using advertisements on your site. And not just that, you can also find keyword metrics. This helps you learn the number of impressions a keyword can have, number of clicks, CTR, etc.

6. LongTailPro

With Long Tail Pro, it’s easy to find keywords that help you rank higher on Google. You can have hundreds of keyword options just by entering your seed keyword. It helps you find keywords that are less competitive and even shows you the competitiveness of these keyphrases based on several metrics.

The best thing about this tool is how accurately and user-friendly the rank tracker is. You’ll love how easily you can discover keywords that can be profitable for your business. If you’re still not sure which one can be the best option, use the rank value to determine which one can yield the best results.

7. SERPStat

serpstat

SERPStat is an all-in-one SEO tool that comes loaded with features. The good news is that you can use all of these features without paying a single penny.

Using this tool, you can have access to all the top keywords that influencers and top marketing leaders use to make their business appear on top search results. You can then determine the best keyword by checking the value. This value is calculated based on several metrics like search volume, cost-per-click, competition level or the number of search results.

And not just keyword, it also lets you discover your website’s most relevant pages. To have a better understanding of your keywords it offers you a graphical representation of how user’s interest fluctuates for a specific keyword.

8. SpyFu

SpyFu, keyword research tool, keyword finder

With SpyFu, you get to know the exact keywords your competitors are using. If you want to compete and beat them in the game of SEO, then SpyFu is the best tool you should go for. It lets you download your competitor’s most profitable keywords and ads for paid and organic search. These downloads have no limits.

Just enter your URL and the tool analyzes it and finds your competitor. It’ll then recommend the most profitable keywords that you haven’t used yet. You can also easily monitor your rankings on major search engines like Google, Yahoo, and Bing. It comes with tons of other features like PPC Ad Rank tracking, PPC negative match recommendation, etc.

So that’s it. We hope this article helped you understand the keyword research tools better. Now it’s up to you to use them for the best results. Meanwhile, you might also want to read our article on best SEO tools.



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Yoast SEO vs All in One SEO Pack

Are you looking for the best WordPress SEO plugin? If you are, then you have likely narrowed your choice down to the two most popular WordPress SEO plugins: Yoast SEO and All in One SEO Pack. At WPBeginner, we’re often asked which one is better? In this article, we will compare Yoast SEO vs All in One SEO Pack to find out which one is the best WordPress SEO plugin.

Yoast SEO vs All in One SEO - Which one is best WordPress SEO plugin

About Our Contenders

Both All in One SEO Pack and Yoast SEO plugins have devout userbase, and they are among the most popular and most used WordPress plugins of all time.

All in One SEO Pack was created in 2007 by Michael Torbert and Steve Mortiboy. Since then it has earned a massive user base and has become one of the most downloaded WordPress plugins of all time.

Yoast SEO, started out as WordPress SEO by Yoast in 2010. It was created by Joost de Valk. With persistent and continuous improvements in the plugin, it soon became the major rival of All in One SEO. .

These are both excellent plugins and offer all the must have features you need to get maximum SEO benefits on your WordPress site.

Having said that, let’s compare Yoast SEO vs All in One SEO to find out which one of them is the best WordPress SEO plugin.

Installation and Setup

It takes a lot of training and practice to understand and successfully implement the concepts of SEO into websites. A WordPress SEO plugin should make it easy for beginners to setup SEO best practices without any special skills.

Let’s see how these two plugins stack up when it comes to installing and setting up basic SEO settings on WordPress websites.

Yoast SEO

First thing you need to do is install and activate the Yoast SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, users can go to SEO » Dashboard page and launch the configuration wizard under the General tab.

Launching Yoast SEO configuration wizard

This will bring up a step by step wizard which will walk you through the setup process. This allows beginners to get started quickly without feeling overwhelmed by complex jargon and options.

onfiguration wizard in Yoast SEO

Yoast SEO is a powerful plugin, and it has a lot of options that you need to go through one by one. We have made this easy for you, take a look at our guide on how to install and setup Yoast SEO plugin in WordPress.

The settings section of Yoast SEO is neatly divided into pages where each page has different tabs for respective settings.

This makes it easy for users to locate an option in the settings.

Settings in Yoast SEO

On screen help is available on all pages of Yoast SEO settings. Just click the purple Help button on the top, and it will expand to show video or text about the options on the page.

Yoast SEO on-screen help

Neatly organized settings, configuration wizard for beginners, and on screen help options make it super easy for beginners to setup Yoast SEO on their WordPress site.

All in On SEO Pack

First, you need to install and activate All in One SEO Pack plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you will find the All in One SEO menu item just below the Dashboard. Clicking on it will take you to plugin’s settings page.

All in One SEO Pack, has all the settings on a single page. This makes it look a bit overwhelming, but some users may find this approach easier and faster than the multi-page settings of Yoast SEO.

The settings page is divided into different sections. Each section deals with the settings of a particular area or feature, for example: homepage settings, title settings, display settings, etc.

There is a help icon next to each option. Clicking on the icon shows a short description and sometimes a link to additional documentation. This makes it easy for beginners to understand what they are doing.

Here is our user’s guide for All in One SEO Pack, which will help you properly setup the plugin.

Once you have carefully gone through general settings, you are ready to use All in One SEO on your WordPress site.

Conclusion:

Both Yoast SEO and All in One SEO has a lot of options. This makes the setup look a bit intimidating. Both plugins try their best to simplify things and make it easier for users to setup their SEO settings. We feel that Yoast SEO does a slightly better job than All in One SEO with their multi-page and tabbed settings.

Winner: Yoast SEO

Day to Day SEO Tasks

SEO is an ongoing process, and each new post or page you add to your website has its own SEO score. This means, you will be using your SEO plugin to optimize your content for search engines as you add it. See our guide on how to optimize your WordPress blog posts for SEO.

Let’s see how our contenders stack up when it comes to performing day to day SEO tasks on your WordPress site.

Yoast SEO

Yoast SEO comes with a powerful content analysis tool that helps you optimize every single post or page on your website.

Just below the post editor, you will find Yoast SEO metabox with a snippet preview, focus keyword field, and content analysis.

Yoast SEO meta box in WordPress

The snippet preview shows how your site’s title and description will look in search engines. Yoast SEO automatically uses your post title as title and excerpt as description, but we recommend you to change it by clicking on the edit snippet button.

Entering focus keyword in Yoast SEO will allow the plugin to analyze your content for that particular keyword.

The analysis is shown in the content analysis area, where Yoast SEO will make suggestions on how you can improve your posts SEO score.

The Yoast SEO meta box has two more sections. You can click on the gear icon to switch to the advanced view.

Advanced post settings in Yoast SEO

The advanced view is something that most beginners should never use unless you know what you are doing. It allows you to stop search engines from following or indexing the post/page.

Second, is the social icon that displays the social settings for your post.

Yoast SEO social settings for posts

This is where you can set an article image for Facebook and Twitter. You can leave description and title bank because Yoast SEO will use your main title and description in the open graph meta tags.

All in One SEO Pack

All in One SEO comes with a similar metabox to edit SEO settings on a post by post basis. Simply edit a post and below the post editor you will find the All in One SEO meta box.

All in One SEO metabox for single posts and pages

Unlike Yoast SEO, this meta box is very simple. You can edit the title and description, but there is no content analysis or SEO scoring.

All in One SEO does offer advanced tools for each post which allow you to control indexing and following by search engines. It even has an option that turns off All in One SEO for that particular post or page.

For social features, you will need to enable Social Meta addon by visiting All in One SEO » Features Manager page.

Adding social features to All in One SEO

Enabling this addon will add a Social Settings tab in All in One SEO meta box below post editor. This addon allows you to set custom images and descriptions to be used by Facebook and Twitter.

Social settings in All in One SEO to add open graph meta data

Conclusion

Both plugins make it easy to edit SEO settings on a post by post basis. All in One SEO Pack takes a lean and clean approach allowing users to add additional fields if they want to.

Yoast on the other hand goes with decisions over options approach and add the features they believe is essential for all sites.

However, we feel that content analysis, focus keyword, and SEO scoring gives Yoast SEO a big advantage.

Winner: Yoast SEO

Additional Tools and Features

On page SEO is a comprehensive process that’s why both of these plugins come with additional tools and features aside from just meta tags.

These features are there to eliminate the need to install several other SEO plugins and give you a true all-in-one solution.

Yoast SEO

Yoast SEO comes with a comprehensive set of features that cover most aspects of on-site optimization. Some of these tools are:

  • XML Sitemaps
  • Breadcrumb Navigation
  • Open Graph Meta Tags
  • Importing Data from Google Webmaster Tools
  • Built-in robots.txt and .htaccess editor
  • Import/Export SEO data

All in One SEO Pack

All in One SEO also comes with tons of features but some of them are not activated by default. You will need to visit All in One SEO » Features Manager to activate them.

  • XML Sitemap
  • Robots.txt
  • File Editor
  • Bad Bot Blocker
  • Open Graph Meta Tags
  • Import and Export SEO Data
  • Performance Manager

Conclusion

Both plugins offer nearly the same set of tools and features. All in One SEO does not have breadcrumbs navigation and importing data from Google Search Console features. However, not having these two features wouldn’t have any drastic impact on your site’s SEO.

We also like how All in One SEO allows you to activate functionality only when needed.

Winner: Tie

Support and Addons

Even though both plugins are fairly easy to use and come with extensive free documentation, your free support options are very limited.

Let’s see how both plugins handle professional support and addons.

Yoast SEO

The basic free Yoast SEO plugin comes with no support, and you use it at your own risk. While you can ask questions at WordPress.org support forums and find help from other users, you are not guaranteed an official response from team Yoast.

For professional support, you will need to buy Yoast SEO premium. Pricing for a single site license is $69, and it goes up as you add more sites.

The premium license also comes with some additional features like multiple focus keywords, and a redirect manager.

Yoast SEO also offers some paid addon plugins available for niche sites with specific SEO needs. These addon plugins are:

  • Video SEO
  • Local SEO
  • News SEO

All in One SEO Pack

The free version of All in One SEO comes with no support. The All in One SEO Pack Pro version comes with one year of professional support.

License for the pro version costs $97 per year for one site. WPBeginner users can get $20 OFF using our All in One SEO Pro Coupon.

The pro version of All in One SEO is usually one major version ahead of the free plugin. It also comes with extra features like support for WooCommerce products, category SEO options, video XML sitemap, etc.

Conclusion

Yoast SEO license is cheaper if you need it for just one site. However, prices go up as you add more sites. On the other hand, a single license of All in One SEO can be used on unlimited sites.

Winner: All in One SEO Pack

Our Verdict

All in One SEO and Yoast SEO are both great plugins so any comparison between the two plugins has to be very close.

We personally use Yoast SEO on all of our websites and find it to be the best WordPress SEO plugin. It has more features to offer like importing data from webmaster tools, breadcrumb navigation, Your Info section, social features, etc.

But the best feature is content analysis which we think helps a lot of beginners understand how they should write post titles, descriptions, and use keywords in their content.

We hope this comparison of Yoast SEO vs All in One SEO Pack helped find the best WordPress SEO plugin for your site. You may also want to see our list of 9 best WordPress SEO plugins and tools that you should use.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How to Prevent Duplicate Post Titles in WordPress

Your blog post title and URL play an important role in SEO. Having a duplicate post title can negatively the affect SEO performance of your site. WordPress deals with duplicate post titles by adding a number at the end of URL slug. However these titles are still duplicate, and you should try to avoid them. In this article, we will show you how to prevent duplicate post titles in WordPress.

Prevent duplicate post titles in WordPress

How WordPress Handles Duplicate Post Titles

WordPress automatically uses the post title as URL slug.

In case of a duplicate post title, WordPress tries to distinguish the title by adding a number at the end of the URL slug.

Number in the post URL

Since both post titles are still using the same keywords, this could confuse search engines when deciding which post should be ranked for the keywords used in the title.

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Avoiding Duplicate Post Titles in WordPress

If you are running a single author website, then you can easily avoid this by simply changing the title and removing the number from WordPress URLs. However, it’s a lot harder to keep track of when you are running a multi-author WordPress site.

But don’t worry, the solution we’re going to cover is going to help you prevent duplicate post titles and advise your authors to change them.

First thing you need to do is install and activate the Unique Title Checker plugin. For more details, see our step by step guide on how to install a WordPress plugin.

The plugin works out of the box, and there are no settings for you to configure.

Simply go to Posts » Add New and enter a unique post title. The plugin will check the post title and notify you that it is unique, and you are good to go.

Unique post title

You can now try again by creating another new post. This time use a title that you have already used for another post.

The plugin will notify you that this title is already been used.

Duplicate post title warning

It will not stop you from editing the post, saving it, or even publishing it.

However, the warning will let you and other authors on your website know that they should use an alternate title.

We hope this article helped you prevent duplicate post titles in WordPress. You may also want to see our step by step WordPress SEO guide for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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13 Crucial WordPress Maintenance Tasks to Perform Regularly

Ever wondered which WordPress maintenance tasks you should be performing regularly? After starting a blog, often users don’t perform maintenance checks unless something breaks. By running regular maintenance tasks, you can make sure that your WordPress site is always performing at its best. In this article, we will share 13 crucial WordPress maintenance tasks to perform regularly, and how to do each one of them.

Crucial WordPress maintenance tasks to perform regularly

Why and When to Perform WordPress Maintenance Tasks

Your WordPress site is a powerful system made of several parts. This includes your WordPress hosting, WordPress software itself, plugins, and themes.

On top of that, you add your own content with text and images. Together, all of them make a website that is loved by your visitors and customers.

However, this system needs to be looked after to ensure optimal performance. There are few simple maintenance tasks that you can perform on a regular basis to ensure that your website is working at its best.

How often should you perform WordPress maintenance tasks?

If you run a busy website with a lot of traffic, then every three months. For smaller websites with low traffic and content, you need to do these maintenance tasks every six months.

Now that being said, let’s take a look at the essential WordPress maintenance tasks you need to perform and how to do them.

1. Change All Your WordPress Passwords

Change all your passwords regularly

Passwords are your first defense against unauthorized access to your website. You should always use strong unique passwords for all your online accounts including your WordPress website, FTP accounts, and database.

However, even if you are using strong passwords and they are compromised, then it is possible that you wouldn’t even notice it.

That’s why WordPress security experts recommend changing your WordPress passwords regularly. This includes passwords for your WordPress admin area, FTP or SSH accounts, and your WordPress database password.

For more details on this topic, see our beginners guide on how to manage passwords for WordPress users.

2. Create a Complete Backup of Your Website

Create manual backup

Backups are one of the most important WordPress tool in your arsenal. There are plenty of great WordPress backup plugins that can help you completely automate the WordPress backup process.

However, sometimes your backup solution may suddenly stop working without you even noticing.

Once in a while, you need to manually run your backup plugin to create a complete backup of your website. After running the backup, you need to verify that your backup files are properly stored at the remote location of your choice (Dropbox, Google Drive, etc).

3. Check and Update All WordPress Files

Check and update all WordPress files

WordPress comes with a built-in system to manage updates for WordPress core, plugins, and themes. You should always use the latest version of WordPress and keep all your plugins and themes updated.

However, there are some situations when you may miss an update. For example, when a premium plugin or theme’s license expired, and it failed to check for an update.

Go to the WordPress Updates page to manually check for updates. Review all your installed plugins and themes to make sure that they are running the latest version.

4. Check and Delete Spam Comments

Review spam comments

If you are using Akismet to combat comment spam in WordPress, then it automatically keeps spam away from your comment moderation queue.

However, sometimes Akismet may end up marking a legitimate comment as spam. Once in a while, you need to take a quick look at the spam comments to ensure that there are no real comments incorrectly marked as spam.

Once you are done, you can safely delete all spam comments from your website. If you have thousands of spam comments, then you should use this method to batch delete all spam comments in WordPress.

It wouldn’t necessarily improve performance, but it will ensure that you don’t miss out genuine comments.

5. Test All Your WordPress Forms

Test all your WordPress forms

WordPress form builder plugins like WPForms make it super easy to create beautiful forms on your website.

However due to misconfiguration on your WordPress hosting server or your email service provider, sometimes these forms may suddenly stop sending emails.

You need to check all forms on your website to make sure that they are working properly. If a form is not working, then see our guide on how to fix WordPress not sending email issue.

6. Optimize Your WordPress Database

Optimize your WordPress database

WordPress stores most data in your WordPress database. It contains all your content, comments, users, and settings.

However, overtime your database may gather a lot of unnecessary data. This increases your WordPress backup sizes which may affect uploading, downloading, and restoring backups.

Optimizing your WordPress database allows you to clean up clutter, defragment tables, and improves database performance.

For step by step instructions, see our guide on how to optimize your WordPress database with one click

7. Run Performance Tests

Run performance tests

Many users optimize their WordPress performance when they first start and then forget about it. Meanwhile you keep adding new content, install new plugins, or may even change your theme. All of them may affect performance of your WordPress site.

Faster websites are not just good for user experience, they also improve your website’s performance on search engines. This is why you need to regularly do a thorough performance review of your website.

When reviewing your site’s performance, don’t just limit it to improving your homepage. Also test your most popular content, and all your important pages.

For best results, follow our step by step guide to boost WordPress speed and performance.

8. Find and Fix 404 Errors

Fix 404 errors

When a user requests a page that doesn’t exist on your website, then WordPress will show them a 404 error page.

404 errors that occur because a user mistyped an address are normal and nothing to be worried about. However, 404 errors that occur because a page is no longer available can cause bad user experience.

If you are not already tracking 404 error pages, then see our guide on how to easily track 404 error pages in WordPress and redirect them.

9. Find and Fix Broken Links

Find and fix broken links in WordPress

As your website grows, you will realize that some external websites that you linked to in your older articles do not exist anymore. Some may have moved to new locations, while others may just disappear.

The broken links issue is not just limited to external links. You can accidentally add broken images, poorly formatted links, or misspell your own links. This causes bad user experience and affects your site’s bounce rate and page views.

You need to check your website for broken links as part of your WordPress maintenance routine. For instructions, see our guide on how to find and fix broken links in WordPress.

10. Perform a Thorough Content and SEO Audit

SEO Audit

Next thing you need to include in your regular maintenance tasks is a thorough in-depth review of your content. This is where the data from Google Search Console and Google Analytics comes in.

Google Analytics shows you where your visitors are coming from and what they are doing on your website. This data allows you to discover content on your website where users are coming but are not converting into customers or subscribers.

Google Search Console shows you Search Analytics which helps you find search keywords where your site appears in the results. You can sort it to show you keywords where your site can easily rank higher by updating those articles.

Search Analytics in Google Search Console

If you are using Yoast SEO, then you can set particular keywords as focus keyword, and it will analyze your content for that keyword.

Improving SEO score of an article in WordPress

Even with an excellent SEO score, you can still further improve content by adding new information, images, and linking to it from other pages on your website.

For more SEO tips, follow our ultimate step by step WordPress SEO guide for beginners.

11. Optimize Images on Your WordPress Site

Optimize images and media library

Images take longer to load hence they decrease your page load speed. Some of them you’ll discover during the performance checkup of your site.

However you will definitely miss those in your less popular articles. If you run a multi-author WordPress site, then some of your authors may not be as careful about image sizes as you are.

Adding image and media library review to your WordPress maintenance checklist, allows you to stay on top of the issue. You can perform this check to find out images that can be reduced in size or images that are just too large.

For more information, see our guide on how to save images optimized for the Web.

12. Review WordPress Security Logs

WordPress security review

Some WordPress users don’t realize that their site is under attack until it slows down or their search rankings drop.

We have already mentioned some security precautions like changing passwords, and creating manual backups as proactive measures. You also need to review your site’s access and error logs to see if you can find any unusual activity on your site.

We also recommend using Sucuri. It is a website security company that offers website firewall to protect your website against common threats.

For a complete security audit of your WordPress site, follow the instructions in our step by step ultimate WordPress security guide.

13. Troubleshooting Maintenance Tasks

Troubleshooting

Most WordPress maintenance tasks are quite harmless and wouldn’t affect your website’s normal functioning. However, some may slow down your site, like checking for broken links or running image optimizer plugin.

If you run a staging site, then you can perform your maintenance tasks on your staging site and then push them live.

However, most users don’t run a staging site. In that case, you’ll have to expect a temporary slow site and some unexpected errors.

One way to deal with this is by putting your WordPress site in maintenance mode. Alternatively, you can perform these tasks during your low traffic hours.

If you run across an issue, then see our guide on how to fix common WordPress errors. If the error you are seeing is not listed there, then follow the steps in our WordPress troubleshooting guide. It will help you locate the problem and find a solution.

That’s all, we hope this article helped you learn crucial WordPress maintenance tasks you need to perform regularly on your website. You may also want to see our list of the most wanted WordPress tips, tricks, and hacks.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How to Appear in Google Answer Boxes with Your WordPress Site

Do you want your articles to appear in Google answer boxes? Answer boxes are Google’s push to answer questions directly on the search results page. In this article, we will explain how to appear in Google Answer Boxes for WordPress users.

How to appear in Google Answer Boxes for WordPress users

What is a Google Answer Box?

Google Answer box is part of Google’s Knowledge graph. It is an algorithm that tries to answer user’s questions right on the search page.

A search term displaying Google Answer Box

It uses carousels, side boxes, lists, tables, and answer boxes to display the most relevant information at the top. This information is gathered from various sources and the algorithm decides which results should be displayed inside an answer box.

According to research conducted by Advanced Web Ranking, Answer boxes secure almost 32.3% CTR. This makes them immensely important for your WordPress SEO strategy.

How Google Displays Information in The Answer Box?

The purpose of Answer Boxes is to offer instant gratification to the users. This works particularly well when users are looking for factual information like public figures, distances, conversion rates, scores, and similar information.

Instant answer in Google Search result using Knowledge Graph

In such cases, if users got the exact information they needed, then they can move on and search for something else. For many queries it can just display a sidebox from the web’s most reliable knowledge sources like Wikipedia.

In a way, it might sound like Google is trying to keep all the traffic for itself. However, not all users are looking for information that Google’s knowledge graph can answer with accuracy.

If user’s keywords require an opinionated, well thought, or research based answer, then Google relies on other web sources.

Google Answer box displaying other web sources

If you are among the top 10 results for a keyword, then you are already closer to appear in Google Answer Box.

How to Make Your Pages Appear in Google Answer Box?

Google Answer Box results change quite often, and you can easily appear as the best answer by simply improving your content.

Let’s explore a number of content optimization steps that you can take to appear in the answer box.

Add Short and Helpful Answers in Your Content

The purpose of Answer Boxes is to provide quick answers. Make sure that your article answers the question as early in the article as possible.

You also need to make your answer short, concise, and easy to understand.

Provide short and helpful answers in your article

It also helps to include your keywords in the form of a question followed by the short answer.

After that, feel free to add as much detail to your answer as you want. Adding more information will allow you to use the keyword throughout the article, and you can even use the same article to answer other questions your users may have about the same topic.

Answer other questions about the same topic

Optimize Your Page’s Meta Description

Meta description is a brief description explaining what your page is about. It is added in the section of your site’s HTML.

You can add meta description for your articles by using a WordPress SEO plugin like Yoast SEO or All in One SEO plugin.

Optimize meta description for answer box

Make sure that your meta description includes your target keyword. It also needs to explain what questions or topics this particular page will be answering.

For example, our article about WordPress SEO tools and plugins uses this meta description:

“Are you looking for best WordPress SEO plugin and tools to boost your SEO? Check out our list of 9 best WordPress SEO Plugins and Tools.”

Here is how it appears in the answer box.

Meta description optimization effect on Google Answer Box

Utilize Lists, Tables, Table of Contents

Users love properly formatted content because it helps them quickly get the information they need. That’s why websites like list25 are so popular. They publish informative content in a viral listicle format that is easier to consume and share.

Google understands that and tends to highlight the websites that use formatting to make content consumption easier for users.

Tables in Google Answer Box

This includes:

  • Pages that use tables to list items.
  • How to articles that use step by step instructions.
  • Top lists that simply just list items.
  • Lenghty articles that utilize table of contents
  • and more.

This does not mean that you must always use one of these formats to write your articles. However, if using formatting can help your users get to the information quickly, then use it.

Lists in Google Answer Box

Optimize Content with Data Driven Decisions

Data is the most important thing you need for an effective content strategy. This is where Google Analytics comes in. It helps you understand your audience and plan accordingly.

You will need MonsterInsights to properly track user engagement in WordPress. It is the best Google Analytics plugin in the market, and it will help you learn where your users are coming from, and what they do while they are on your site.

These stats provide you a clear picture of what’s already working on your website. You can then expand on it and make informed decisions for better SEO.

Follow SEO Best Practices

Apart from answering the user questions, you also need to make sure that Google can find your page and understand it just as easily.

This means you still need to optimize your posts for SEO just like you would normally do.

  • Include your keywords in SEO title, description, and keywords.
  • Add your focus keyword in content and sub-headings in your article.
  • Properly utilize categories and tags.
  • Make sure there is enough content to cover the topic.
  • Make internal linking a habit and link to your other posts and pages
  • Add title and alt tags to your images.

Are Google Answer Boxes Worth The Effort?

Yes, absolutely. As we mentioned earlier the click-through rate for results in the answer box is way higher. Depending on the topic and your content, it could go as high as 51.2%.

However, we do not recommend you overthink it. The purpose of Answer boxes is to help users find information quickly. If you focus on answering questions through helpful and informative content, then search results will start picking it up.

Google’s search features are always changing. There are no shortcuts that will help you win forever. Building your website as an authority / reliable source of useful information will help you win in the long run.

We hope this article helped you learn how to appear in Google Answer Boxes. You may also want to see our list of the must-have WordPress plugins that will help you take your website to the next level.

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