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Using WordPress

8 Best SEO Keyword Research Tools of 2019 (Compared)

Looking for the best keyword research tool?

Keyword research is an essential step in brainstorming content ideas and targeting your products to customers. Whether you want to build brand awareness and expand the reach, you’ll need to find every possible combination of keywords that your potential customers use on Google to find your products.

In this article, we’ll show you some of the best SEO keyword research tools on the market.

Why Use a Keyword Research Tool

A proper keyword research can be beneficial in 5 ways:

  1. Enables you to brainstorm engaging content ideas
  2. Target your potential customers on Google and attract them to your site
  3. Make your website appear in the top search results
  4. Gain competitive edge over your rival’s site

Not to mention, there are many keyword research tools available on the market. With so many options available, choosing the right one can be intimidating especially if you’re not an SEO expert.

Let’s take a look at some of the best SEO keyword research tools.

So let’s begin.

1. SEMRush

semrush, keyword finder, keyword research tool

SEMRush is one of the most popular keyword research tools that helps you do a complete SEO audit for your website. With this amazing tool, you can track keyword rankings, check your backlinks, check the ranks of your competitor and do a lot more.

It lets you find out which keyword can help you rank better on search engines. You can also find out the rank for each of these keywords on all major search engines based on their geographical locations.

And this is true not just for your website content but for advertising and social media too. Basically it is a complete solution for online marketers who want a better insight into how to drive organic traffic.

2. Ahrefs

Ahrefs, keyword research tool

Ahrefs is another brilliant keyword research tool to improve your search rankings and grow your website traffic. This tool enables you to outrank your competitors and position yourself in the top search results.

With its competitor research feature, you can find out your competitor’s organic keywords, backlink strategies, and even their PPC keywords. You can also easily find out the top keywords in your niche and track yours and your competitors’ rankings.

You’ll also love the brand mention monitoring option that notifies you every time you and your brand gets mentioned on the web. With Ahrefs website audit option you can easily determine the SEO loopholes that keep you from growing your traffic.

3. UberSuggest

ubersuggest,keyword finder, keyword research tool

Ubersuggest is a free keyword research tool that gives you a complete overview of the SEO scenes. To get a better understanding of how to improve your website ranking, you can take the test that it offers when you land on the website. It asks you several questions about your website and sends you an analysis report after your answer all the queries.

You can then use the tool to find keyword suggestions for your website. It displays the search volume of the word and how difficult it would be for you to rank for it.

With its SEO Analyzer feature, you can also run a complete site audit and check how many backlinks you have built to your website.

4. Answer the Public

Just like the name suggests, Answer the Public helps you find the queries your audience has so that you can come up with the best content to answer them.

You can also use it to compare two different keywords and find better suggestions too. Once you do your research, you can easily save all your reports for future use. With its pro version, you can make unlimited search and hide unwanted sections and individual suggestions too.

5. Google Keyword Planner

Google Keyword Planner can be another great choice for your next keyword research project.

Once your account is created and you’re logged into the Google Keyword Planner, you can start looking for your keywords using the Find New Keywords and Get Metrics. Both these options are super helpful for finding keywords to position higher in search results.

You can also use it to find PPC keywords if you want to increase your revenue using advertisements on your site. And not just that, you can also find keyword metrics. This helps you learn the number of impressions a keyword can have, number of clicks, CTR, etc.

6. LongTailPro

With Long Tail Pro, it’s easy to find keywords that help you rank higher on Google. You can have hundreds of keyword options just by entering your seed keyword. It helps you find keywords that are less competitive and even shows you the competitiveness of these keyphrases based on several metrics.

The best thing about this tool is how accurately and user-friendly the rank tracker is. You’ll love how easily you can discover keywords that can be profitable for your business. If you’re still not sure which one can be the best option, use the rank value to determine which one can yield the best results.

7. SERPStat

serpstat

SERPStat is an all-in-one SEO tool that comes loaded with features. The good news is that you can use all of these features without paying a single penny.

Using this tool, you can have access to all the top keywords that influencers and top marketing leaders use to make their business appear on top search results. You can then determine the best keyword by checking the value. This value is calculated based on several metrics like search volume, cost-per-click, competition level or the number of search results.

And not just keyword, it also lets you discover your website’s most relevant pages. To have a better understanding of your keywords it offers you a graphical representation of how user’s interest fluctuates for a specific keyword.

8. SpyFu

SpyFu, keyword research tool, keyword finder

With SpyFu, you get to know the exact keywords your competitors are using. If you want to compete and beat them in the game of SEO, then SpyFu is the best tool you should go for. It lets you download your competitor’s most profitable keywords and ads for paid and organic search. These downloads have no limits.

Just enter your URL and the tool analyzes it and finds your competitor. It’ll then recommend the most profitable keywords that you haven’t used yet. You can also easily monitor your rankings on major search engines like Google, Yahoo, and Bing. It comes with tons of other features like PPC Ad Rank tracking, PPC negative match recommendation, etc.

So that’s it. We hope this article helped you understand the keyword research tools better. Now it’s up to you to use them for the best results. Meanwhile, you might also want to read our article on best SEO tools.



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Using WordPress

How to Make an Online Portfolio on WordPress (Step by Step)

How to make an online portfolio

Do you want to make an online portfolio to impress your potential clients? An ideal portfolio presents your work in a beautiful, professional way. Using WordPress, you can put your portfolio online on your website to get more business and boost your revenue.

In this article, we’ll show you how to easily make an online portfolio with WordPress.

Why Should You Make an Online Portfolio?

An online portfolio brings many opportunities on board. When presented well, your work’s quality will truly shine which will impress your site’s visitors, and they’ll become your ambassadors.

There’re many reasons to create an online portfolio. We’re listing a few below so you’ll understand the primary benefits of having your own portfolio page:

  • If you have a business website, you most likely share the services you offer. You should also display your portfolio to show your potential clients your previous accomplishments. A portfolio is visual proof you can perform the services you’re offering.
  • When someone asks you about your portfolio, you won’t need to send it to them by mail or fax. You can simply share the link to your portfolio page.
  • An online portfolio page improves your website’s search engine rankings.

Your online portfolio will not only help get you more business, it also connects you with like-minded people who’re looking to expand their businesses in the same direction. However, you’ll need to make sure your portfolio looks professional and interesting to reap these benefits.

What Does a Good Online Portfolio Look Like?

Portfolios can be different for each business or niche. For example, a website development agency would likely display the websites they’d made; whereas a real estate business would show their construction projects.

The use of visual content in an engaging way can have more impact than plain, flat text. You can build an eye-catching portfolio by showing your best work first.

Portfolio example

With a WordPress website, you can use an image gallery or photo slider to present your portfolio. If you use an image gallery plugin, you can also add text accompanying the images to explain your work. The more presentable a portfolio you make, the more you’ll engage with your users.

That said, let’s take a look at how you can build a beautiful online portfolio with WordPress.

Building an Online Portfolio with WordPress

Now that you know why do you need an online portfolio, and what makes your portfolio look good, it’s time we walk you through each step of creating an online portfolio from scratch.

Note: If you already have a website, then you can directly go to the 3rd step.

Step 1: Choosing a Domain Name and Web Hosting

If you’re just starting out, the first thing you’ll need is a domain name and web hosting. You can buy a domain from any of the top domain name registrars on the market. A simple domain name typically costs $11 / year.

Next, you’ll find many web hosting companies with different offers.

We recommend using Bluehost. It’s the most popular web hosting provider and an officially recommended WordPress hosting partner.

bluehost-register-domain-name-free

For our users, they’re offering a free domain name and a massive discount on web hosting. It’ll save you a ton of money right off the bat when creating your online portfolio.

Step 2: Installing WordPress

WordPress is the world’s most popular website builder thanks to its great flexibility and features. It enables you to build an online portfolio exactly how you want to.

After purchasing a domain name and web hosting, you’ll need to install WordPress. If you’re using Bluehost, then you can use their 1-click installer to install WordPress on your hosting account.

Once installed, you can go ahead and make a website with WordPress.

Next, you can take a look at the best WordPress themes and plugins to craft and customize your site. It’s very simple and doesn’t require any coding knowledge.

Step 3: Using WordPress Portfolio Themes

WordPress has a large collection of free and premium portfolio themes. You can find free themes on WordPress.org website. Simply search for the ‘portfolio’ term and it’ll display all the themes that can be used to make an online portfolio.

Search for portfolio themes

You can also find hundreds of other themes/templates on the internet.

For this guide, we’ll be using MyThemeShop’s Portfolio theme. For more details, you should check out this article on how to install a WordPress theme.

Once installed, you can select a layout. It offers 2 designs: blog portfolio and default portfolio. The default portfolio template shows your images on the home screen with big thumbnails.

Portfolio theme

You can add the portfolio items from your WordPress admin backend. The theme allows you to add filters in the portfolio and organize your work to make browsing easy for your visitors. You can also select the number of columns to display the images.

There’re many other useful features in the theme like resizing images, portfolio navigation, sidebar widgets, etc. You can make a powerful online portfolio to get attention from your potential clients.

Not a fan of our example theme? No worries. You can use pretty much any WordPress portfolio theme to make your portfolio. The options and settings will be different for each theme, but you’ll still be able to get the desired result.

Step 4: Using WordPress Portfolio Plugins

While WordPress portfolio themes are solely focused on creating an online portfolio website, you can also use a multipurpose theme and then utilize plugins to add your portfolio into your web page. Simply check out our guide on how to add a portfolio to your WordPress site.

You can search for free portfolio plugins in the WordPress.org plugins repository.

Portfolio plugins

If you’d like to add premium features to your portfolio, then you can also find paid WordPress plugins on the internet. All of these plugins will have different features and options. You’ll need to do a little research and choose the perfect portfolio plugin to match your requirements.

What to Do After Making an Online Portfolio

When your online portfolio is ready, you shouldn’t stop there.

You’ll need to promote it, so more people can see your work. There’re many ways to do that, including email marketing, sharing on social media, and getting a word-of-mouth shoutout from the top influencers in your niche. You can also start a blog and share your experience in an engaging, professional way.

You’ll also need to optimize your portfolio website or pages for the search engines. It’ll help you get more organic traffic. SEO will lead the right people to your portfolio who were actively searching for a similar type of work. Check out our complete guide on the best SEO tools to grow your website traffic.

That’s all. We hope this guide helped you learn how to make an online portfolio with WordPress. You may also want to check out our article on how to use Google Optimize in WordPress.



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Website

How to Backup & Restore WordPress Sites with UpdraftPlus

Backups are the first layer of security for any WordPress site. Aside from having automated backups, you also need to have an easy way to restore the backup if needed. In this article, we will show you how to easily backup and restore your WordPress site with UpdraftPlus.

UpdraftPlus

Why You Need a Backup & Restore Solution for WordPress?

Research shows that data loss and downtime cost $1.7 trillion each year to the globally economy.

All websites on the internet are vulnerable to data loss and security threats. As a website owner, these are some common scenarios when you may lose your data:

  • Your website can get hacked and hackers may destroy your data.
  • Your hosting provider can lose your data
  • Your host reserves the right to terminate your account and delete all your data.

There are many other scenarios where you could end up losing your website and all the valuable data created over the years.

The best way to protect yourself against these threats is to regularly backup your WordPress site.

WordPress does not come with a built-in backup solution. However, there are several great WordPress backup plugins which allow you to automatically backup and restore your WordPress site.

UpdraftPlus is one of the best WordPress backup plugins. It allows you to setup automatic backup schedules. It will also help you restore your WordPress site in case something bad happens.

Having said that, let’s take a look at how to easily backup and restore your WordPress site with UpdraftPlus.

Creating WordPress Backup with UpdraftPlus

First thing you need to do is install and activate the UpdraftPlus plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » UpdraftPlus Backups page to configure plugin settings.

Settings page UpdraftPlus

Now you need to click on the settings tab.

This is where you will set up an automatic backup schedule and a remote location to store your backups.

UpdraftPlus settings

First you need to choose a backup schedule for your files. Files include your WordPress themes, plugins, images and other uploads.

After that you need to select a backup schedule for your WordPress database. WordPress is a database driven software. All your posts and pages, comments, website settings, are stored in the database.

Your backup schedule should be based on how often you add new content to your website.

For example, If you add two blog posts each week, then you can select a fortnightly backup of files and weekly backup of database.

Next, you need to choose where to store your backup files.

It is a bad idea to save your backups on the same location as your website. Losing your website, means you will also lose access to your backup files.

This is why you need to choose a remote cloud storage service to store your backups.

UpdraftPlus allows you to save your backups to several cloud storage services including Dropbox, Google Drive, Microsoft OneDrive, any many others. You can also send your backups to an email address.

Simply click on a remote service to select it, and you will see setup instructions below.

For the sake of this tutorial, we will show you how to use Dropbox as your remote backup storage service with UpdraftPlus.

We will go ahead and click on Dropbox to select it and then scroll down to the bottom of the page and click on the save changes button.

UpdraftPlus will save your settings. However, you still need to give UpdraftPlus access to your Dropbox account.

Scroll down to remote storage setup instructions and click on the link next to ‘Authenticate with Dropbox’ option.

Setting up Dropbox as your remote storage service for backups

The link will take you to the Dropbox website where you will be asked to sign-in using your Dropbox email and password.

After login, you will be asked if you want to allow UpdraftPlus to access your Dropbox account.

Allow UpdraftPlus to access Dropbox

UpdraftPlus will only have permission to access its own folder in ‘Apps » UpdraftPlus” folder. Click on ‘Allow’ button to continue.

You will be redirected to UpdraftPlus website where you need to click on ‘Complete Setup’ button to finish setup.

Complete setup

You will now be taken back to your WordPress site, and you will see the UpdraftPlus settings page again. Scroll down to the bottom of the page and click on the Save Changes button.

You have now setup backup schedule and remote location to store your backups.

Creating Manual WordPress Backups with UpdraftPlus

UpdraftPlus can automatically create backups based on the schedule you selected earlier. However, you can also manually create backups any time you want.

First you need to visit Settings » UpdraftPlus Backups and click on ‘Backup Now’ button.

Creating a manual backup with UpdraftPlus

This will bring up a pop-up with options to select files/database backup and whether you want to send the backup to remote storage. (see which WordPress files should you backup?)

Manual backup

Click on the ‘Backup Now’ button to continue.

UpdraftPlus will now start creating backup of your files and database. You will be able to see the progress on the settings page.

Backup Progress

The process may take a while depending on the size of your website.

UpdraftPlus will also start uploading your backup files to the remote location.

Restoring Your WordPress Backup with UpdraftPlus

Creating backups is easy, but the real useful part about backups is the ability to restore them with the same ease.

UpdraftPlus makes it easy to restore your WordPress site from a backup.

If your WordPress site was hacked or you want to start fresh, then first you will need to delete everything and install WordPress again.

Next, you will need to install and activate the UpdraftPlus plugin again on your fresh new WordPress site.

Upon activation, you need to visit Settings » UpdraftPlus Backups page and click on Restore button.

This will bring you to the backups page. UpdraftPlus will scan your server to see if it can find an existing backup in /wp-content/updraft/ folder on your website.

However, since you deleted everything from your website it will not be able to find the backup files.

If you saved the backup files on your computer, then you can click on ‘Upload backup files’ link to manually upload and restore them.

Upload backup files manually

You can also connect UpdraftPlus to remote location (Dropbox, Google Drive, etc). This way UpdraftPlus will be able to scan remote location and use your previously stored backups.

Click on the Settings tab and then choose the remote location you used earlier to store your backups.

Reconnect remote storage location

Follow the instructions to authenticate your website with the remote storage service.

Don’t forget to click on the ‘Save Changes’ button at the bottom of the page to restore your settings.

Now you can switch back to ‘Existing Backups’ tab and click on the ‘Rescan remote location’ link.

Remote backups

UpdraftPlus will now look for backups in the remote storage location and display them below.

You can now click on the restore button next to a backup.

UpdraftPlus will now ask you what you would like to restore. You need to select all options and then click ‘Restore’ button.

Restore options

UpdraftPlus will now fetch your backup files from the remote location and start restoring your site from the backup.

Our UpdraftPlus Review

UpdraftPlus is a powerful WordPress backup plugin, and it’s a great option for DIY users who want the flexibility to choose their backup schedule and remote storage location.

Because UpdraftPlus is free, it’s a popular choice among users. However you can upgrade to UpdraftPlus Premium to access premium addons such as Website Migrator, UpdraftVault, priority support, and more options. The premium option costs $70 per year.

However like most WordPress backup plugins, UpdraftPlus lacks the ability to do realtime backups of your website.

If you want real-time backups, unlimited storage, and don’t want to pay a third-party storage service like Dropbox, then we recommend using VaultPress instead. This is what we use on WPBeginner.

The downside of VaultPress is cost. The real-time backup plan for one site costs $165 per year which is more than twice UpdraftPlus premium which gets you access for two sites and obviously a non-comparison with the free version.

Final Thoughts

Backups allow you to recover your website in an emergency. However, they cannot protect your website against common security threats like hacking, malware, code injection, etc.

At WPBeginner, we use Sucuri to protect our site (see how Sucuri helped us block 450,000 WordPress attacks).

You need to make sure that your WordPress site is secure. Follow the instructions in our ultimate WordPress security guide to strengthen your WordPress security.

That’s all, we hope this article helped you easily backup and restore WordPress sites with UpdraftPlus.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Website

How Much Does a Custom WordPress Theme Cost?

After writing our article on how much does it cost to build a WordPress site, several readers asked us to expand on the custom website cost section. If you’re wondering how much does a custom WordPress theme cost, then you’re in the right place. In this article, we will share how much does a custom WordPress theme cost as well as few tips on how you can save money and avoid overpaying.

Cost of a Custom WordPress Theme

What is a Custom WordPress Theme?

A custom WordPress theme has a unique design, layout, and set of features that are made specifically for your business needs.

Since there are thousands of free and premium WordPress themes available, a custom WordPress theme helps your company / brand stand out.

The benefit of getting a custom WordPress theme is that you’re not limited by the constraints of a pre-existing template or layout. You have full freedom to customize your website and get any specific functionality built within your theme.

Factors that Affect the Cost of a Custom WordPress Theme

Since each custom WordPress theme is built specifically for the individual client, the cost of the project varies based on the requirements. Below are some of the factors that will impact the cost of your custom WordPress theme:

Individual Freelancer vs Agency

To create a custom WordPress theme, you will need someone who can design (designer) and code your theme (developer).

Depending on your needs, you may be able to find an individual who can do both design and develop the site, but remember it’s hard find a person who’s excellent at both design and code.

When you go with a full-service agency, it’s a one-stop shop because they have designers and developers in their team. This is also the reason why sometimes agencies can be more expensive.

Alternatively, you can hire an individual freelance designer and developer separately and mange the project yourself.

Experience and Expertise

Design and development is a creative process, so the project cost vary based on expertise, experience in the field, and creativity.

Well reputed WordPress development agencies may cost more than an individual developer or freelancer. However, a well known WordPress developer can sometimes charge even more than an agency.

Features, Functionality, and Expectations

Adding more features and functionality to your custom theme will increase the development time and cost. Normally, clients have higher expectations than their budget allows.

High quality work with custom features will take more time and hence it will cost more.

Change orders and Revisions

If you change the scope of your custom WordPress theme project in the middle of the process, then this can significantly increase your cost. While minor changes are ok, often freelancers and agencies will charge change-order fees for major change requests.

Hosting, Maintenance and Support

A custom WordPress theme does not include WordPress hosting, website maintenance or offering support after delivery of the project.

Some agencies and freelancers might offer these services at an additional cost.

How much a Custom WordPress Theme Actually Costs?

Cost estimates for a custom WordPress theme

Because there are several factors that affect the cost, it is extremely difficult to explain how much a custom WordPress theme cost in fixed numbers.

A typical custom WordPress theme for business or personal website theme could cost between $1,500 – $5,000.

A custom WordPress theme with additional built-in features or companion plugins can cost anywhere between $6,000 – $10,000.

If you have a complex enterprise level project, then is not uncommon for the prices to go above $30,000.

How to Avoid Overpaying for a Custom WordPress Theme?

Controlling cost of your custom WordPress theme project

With over a decade of experience in the WordPress industry, we have few tips that you can use to avoid overpaying for a custom WordPress theme.

Have a Clear Scope of the Project

When you’re building a house, you typically have a list of features that you want such as 4 bedrooms, 3 bathrooms, living room, etc.

You need to make a similar list for your website and list down all the things that you would like to have such as:

  • Editable home page with a testimonial slider and services list
  • Contact page with a contact form and a Google map with ability to find directions
  • Gallery area to showcase the work
  • Blog section with Social media share buttons

Having a detailed list makes it easier for someone to give you an accurate quote. It also helps limit revisions / change-order fees.

Find Live Website Examples for Inspiration when Possible

Going along with a detailed scope, having a list of inspirations really help with the design process.

You can have a list of websites and list out what you like about each of them.

This gives the designer a clear idea of what you’re looking for thus reduces the revisions and overall cost.

Use Premium Plugins vs Custom Built Functionality

Most reputable WordPress professionals will always choose a premium WordPress plugin vs build it out from scratch because it’s more efficient and saves cost.

However as a customer, we always recommend that you also do your research. Often the developer that you choose may have other suggestions, and it’s important that you understand why they decide to choose one plugin over another.

Customize Premium Themes vs Build from Scratch

One of the ways to significantly reduce cost while still getting a “custom” look and feel is to find an existing theme that has 90% of what you want.

While this cheats the custom theme concept, it can significantly reduce the overall cost.

Powerful drag and drop WordPress page builders like BeaverBuilder and Divi has given birth to an entirely new industry of “Website Assemblers”.

Professional website assemblers use existing WordPress plugins in combination with a drag & drop page builder to build you a custom-looking WordPress site at a much more affordable price.

How to Find the Right Developer or Agency for a Custom WordPress Theme

Finding developer for your custom WordPress theme

Due to its ease of use and low barrier of entry, there is a wide-range of people and companies offering custom WordPress theme services.

Finding a developer or agency with right experience and skill set can be a bit difficult. Specially because a lot of “website assemblers” also call themselves developers.

Here are some places where you can find experienced developers for your custom WordPress theme project.

Genesis Developers – StudioPress, creators of the famous Genesis theme framework has a developers showcase where you can find experienced WordPress developers to work on your custom theme.

WPEngine Consultants – Managed WordPress hosting company, WPEngine, also has a dedicated page that lists experienced WordPress developers and agencies.

WPHired – This is a job board where you can post your WordPress jobs. Developers can then apply for the job, and you can discuss your project with them. You’ll have to look for developers with relevant experience and skills.

WordPress Jobs – Another WordPress specific job board where you can post jobs and interview developers.

Upwork – An online freelancing website where you can post your job and interview developers from all over the world. This would allow you to find developers with lower rates. It is an enormous community with designers and developers of varying skills and expertise.

Conclusion

A custom WordPress theme can make your website stand out with its unique design and custom features. However, not all beginners and small businesses can afford that right away.

If you are just starting out, then you can use a premium multipurpose theme and build your website at a fraction of a price.

Most modern themes have enough customization options that you can use to make them unique. Check out our showcase section where we regularly publish collection of themes for different industries and niches

However if you can afford a custom WordPress theme, then it is definitely worth the investment. Unique branding, custom design, and tailor made functionality will help you grow your business faster and give you an edge over your competitors.

We hope this article helped you understand how much does a custom WordPress theme cost and how you can avoid overpaying. You may also want to see our list of most notable big name brands using WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How to Appear in Google Answer Boxes with Your WordPress Site

Do you want your articles to appear in Google answer boxes? Answer boxes are Google’s push to answer questions directly on the search results page. In this article, we will explain how to appear in Google Answer Boxes for WordPress users.

How to appear in Google Answer Boxes for WordPress users

What is a Google Answer Box?

Google Answer box is part of Google’s Knowledge graph. It is an algorithm that tries to answer user’s questions right on the search page.

A search term displaying Google Answer Box

It uses carousels, side boxes, lists, tables, and answer boxes to display the most relevant information at the top. This information is gathered from various sources and the algorithm decides which results should be displayed inside an answer box.

According to research conducted by Advanced Web Ranking, Answer boxes secure almost 32.3% CTR. This makes them immensely important for your WordPress SEO strategy.

How Google Displays Information in The Answer Box?

The purpose of Answer Boxes is to offer instant gratification to the users. This works particularly well when users are looking for factual information like public figures, distances, conversion rates, scores, and similar information.

Instant answer in Google Search result using Knowledge Graph

In such cases, if users got the exact information they needed, then they can move on and search for something else. For many queries it can just display a sidebox from the web’s most reliable knowledge sources like Wikipedia.

In a way, it might sound like Google is trying to keep all the traffic for itself. However, not all users are looking for information that Google’s knowledge graph can answer with accuracy.

If user’s keywords require an opinionated, well thought, or research based answer, then Google relies on other web sources.

Google Answer box displaying other web sources

If you are among the top 10 results for a keyword, then you are already closer to appear in Google Answer Box.

How to Make Your Pages Appear in Google Answer Box?

Google Answer Box results change quite often, and you can easily appear as the best answer by simply improving your content.

Let’s explore a number of content optimization steps that you can take to appear in the answer box.

Add Short and Helpful Answers in Your Content

The purpose of Answer Boxes is to provide quick answers. Make sure that your article answers the question as early in the article as possible.

You also need to make your answer short, concise, and easy to understand.

Provide short and helpful answers in your article

It also helps to include your keywords in the form of a question followed by the short answer.

After that, feel free to add as much detail to your answer as you want. Adding more information will allow you to use the keyword throughout the article, and you can even use the same article to answer other questions your users may have about the same topic.

Answer other questions about the same topic

Optimize Your Page’s Meta Description

Meta description is a brief description explaining what your page is about. It is added in the section of your site’s HTML.

You can add meta description for your articles by using a WordPress SEO plugin like Yoast SEO or All in One SEO plugin.

Optimize meta description for answer box

Make sure that your meta description includes your target keyword. It also needs to explain what questions or topics this particular page will be answering.

For example, our article about WordPress SEO tools and plugins uses this meta description:

“Are you looking for best WordPress SEO plugin and tools to boost your SEO? Check out our list of 9 best WordPress SEO Plugins and Tools.”

Here is how it appears in the answer box.

Meta description optimization effect on Google Answer Box

Utilize Lists, Tables, Table of Contents

Users love properly formatted content because it helps them quickly get the information they need. That’s why websites like list25 are so popular. They publish informative content in a viral listicle format that is easier to consume and share.

Google understands that and tends to highlight the websites that use formatting to make content consumption easier for users.

Tables in Google Answer Box

This includes:

  • Pages that use tables to list items.
  • How to articles that use step by step instructions.
  • Top lists that simply just list items.
  • Lenghty articles that utilize table of contents
  • and more.

This does not mean that you must always use one of these formats to write your articles. However, if using formatting can help your users get to the information quickly, then use it.

Lists in Google Answer Box

Optimize Content with Data Driven Decisions

Data is the most important thing you need for an effective content strategy. This is where Google Analytics comes in. It helps you understand your audience and plan accordingly.

You will need MonsterInsights to properly track user engagement in WordPress. It is the best Google Analytics plugin in the market, and it will help you learn where your users are coming from, and what they do while they are on your site.

These stats provide you a clear picture of what’s already working on your website. You can then expand on it and make informed decisions for better SEO.

Follow SEO Best Practices

Apart from answering the user questions, you also need to make sure that Google can find your page and understand it just as easily.

This means you still need to optimize your posts for SEO just like you would normally do.

  • Include your keywords in SEO title, description, and keywords.
  • Add your focus keyword in content and sub-headings in your article.
  • Properly utilize categories and tags.
  • Make sure there is enough content to cover the topic.
  • Make internal linking a habit and link to your other posts and pages
  • Add title and alt tags to your images.

Are Google Answer Boxes Worth The Effort?

Yes, absolutely. As we mentioned earlier the click-through rate for results in the answer box is way higher. Depending on the topic and your content, it could go as high as 51.2%.

However, we do not recommend you overthink it. The purpose of Answer boxes is to help users find information quickly. If you focus on answering questions through helpful and informative content, then search results will start picking it up.

Google’s search features are always changing. There are no shortcuts that will help you win forever. Building your website as an authority / reliable source of useful information will help you win in the long run.

We hope this article helped you learn how to appear in Google Answer Boxes. You may also want to see our list of the must-have WordPress plugins that will help you take your website to the next level.

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