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Using WordPress

How to Effectively Track Facebook Traffic With Google Analytics

How to track Facebook users in Google Analytics

Do you want to track your Facebook traffic in Google Analytics? Knowing the behavior of Facebook users on your site is important because it helps you optimize your site for driving more Facebook traffic and revenue.

In this article, we’ll explain how to accurately track your Facebook users in Google Analytics.

Tracking Facebook Users in Google Analytics

With over a billion active monthly users, Facebook is a reliable platform for you to expand your reach to a new audience that is sure to be interested in what you have to offer. Without knowing what your Facebook fans are doing on your website, you can’t possibly know whether your content is actually working.

However, it’s important to track Facebook users to find out their activities and behavior. It will help you monetize those visitors and increase conversions.

Facebook also offers reports on user clicks, but you should know that these insights are different from the tracking results in Google Analytics.

Facebook Insights focuses on activity that happens on your Facebook page and shows stats like pageviews, page likes, reach, page followers, and more. These insights show you how many users click on your links. But you’ll never know what happens after the users visit your website.

It’s where Google Analytics comes in action. You can track Facebook users and their behavior on Google Analytics to improve your pages for better user engagement.

Tracking Conversions and Contributed Social Conversions From Facebook

Facebook is more of a social channel where users interact with each other and share content that they care about than a conversion channel. If you’re using Facebook only to drive direct conversions, then you’re probably doing it wrong. In fact, considering Facebook as selling platforms will create an adverse impact and make your profiles look spammy.

In order to succeed in Facebook, it’s essential for you to analyze your Facebook ROI. Generally speaking, Facebook ROI is the sum of all actions that provide value to your business in comparison to the resources you invest in Facebook. Basically, calculating the ROI tells you whether the time and money you spend on Facebook are worth it.

If you’ve already set up eCommerce tracking with WordPress, you can visit Aquisition » Social to direct conversions, contributed social conversions and more.

Visit the Overview section to analyze the data from all social networks and see the traffic distribution in percentage.

Social overview

Click on the Conversions category to take a look at the number of conversions from each social network. It also shows the conversion value from all social channels.

Conversion value

After that, you can visit the Social Referrals category. This category will display the number of sessions, pageviews, average session duration, and more.

Social referrals

How to Track User Interaction From Facebook With Google Analytics

Visit Acquisition » All Traffic » Channels and you’ll see multiple traffic sources like organic search, direct, referral, social, etc.

Google Analytics acquisition

You need to click on the Social link to see the list of all social networks driving traffic to your website. This list also includes data from Facebook that you can compare with other social networks like YouTube, Twitter, etc.

Google Analytics social

The data will show you the total number of visits, bounce rate, average sessions duration, pages/sessions, and more. It’s a comprehensive analytics report for all social channels, including Facebook.

To view landing page report, click on the Facebook link to view detailed reports.

To view the pages where your Facebook users land on your site, you need to click on Other link and type ‘Landing Pages’ in the search box.

Landing pages tracking

Select the Landing Pages option, and now you’ll see the pages that your users land on your site from Facebook.

Google Analytics Metrics

Google Analytics shows you complete information, including new users, sessions, bounce rate, etc, so you can see what your converting pages are and thus boost your traffic. If you’ve set up eCommerce tracking, you’ll see a detailed eCommerce conversions report that are coming from Facebook.

You can also change the conversion category based on the goals you’ve created on Google Analytics by clicking on Conversions dropdown and change it to any goal like form conversions.

Goals conversion

With MonsterInsights Forms addon, you can easily track your form views, submissions, and more.

That’s all.

We hope this article helped you learn how to track Facebook users in Google Analytics. You may also want to check out our expert pick of the best WordPress social media plugins for engagement.



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Using WordPress

7 Best Rich Snippets Plugins to Explode Organic Traffic

Best rich snippets plugins

Are you looking for the best rich snippets plugins? Rich snippets help you improve your clickthrough rates and drive more organic traffic. In this article, we’ll share some of the best rich snippets plugins that automatically implement structured data, so Google can show rich snippets on search results.

What Is Rich Snippets?

Rich snippets provide additional information to the typical search results on Google. Let’s take a look at how rich snippets standout from the typical search results.

Since it’s eye-catching than normal search results, it helps improve clickthrough rates and drive more traffic to your site.

A typical snippet includes a title tag, meta description, and URL. Here’s how a typical snippet looks like:

typical search snippet

A rich snippet looks like this:

rich snippet

With rich snippets, extra information such as star rating, image, etc. is added to the typical search results so as to improve the search experience. Since rich snippets stand out from the rest of the page, you’ll likely receive higher clickthrough rates and ultimately more organic traffic.

Why Choose a WordPress Rich Snippet Plugin?

In order to show rich snippets on Google search results, you’ll have to implement schema markup on your website. Schema markup is a code that you put on your website to help improve the way search engines show your page in search results. With the right WordPress rich snippet plugin, you can easily implement schema markup on your site and add rich snippets to your search results without having to touch a single line of code.

Let’s take a look at some of the best WordPress rich snippets plugins available on the market.

1. Schema Pro

Schema Pro

Schema Pro is a WordPress schema plugin that lets you add schema markup on your website automatically without writing code. It helps you increase your website’s clickthrough rate and works with all post types.

It includes custom fields support to provide more details about each page.

Price: It starts at $79 annually.

2. WP Product Review

WP Product Review

WP Product Review is a versatile WordPress plugin that provides every feature you need to have on your product review site. It comes with smart ratings and review system for posts, affiliate links, user reviews, and rich snippets. Not only does it helps you add rich snippets, but it also generates more revenue by reviewing products.

With this plugin, you can import Amazon product info and earn a commission on affiliate sales.

Price: Its cost starts from $59 and offers 30-days money back guarantee.

3. WP Review

WP Review Pro

WP Review is a premium WordPress reviewing and rich snippets plugin. It comes with 14 types of rich snippets and allows you to select the right snippet for your post. This plugin has multiple review and rating systems including star, point, percentage, circle, etc.

It allows you to showcase your user ratings and reviews professionally. WP Review is compatible with all popular WordPress themes.

Price: It costs $107 with 30-days money back policy.

4. All In One Schema Rich Snippets

All in one Schema Rich Snippets

All In One Schema Rich Snippets is a free schema markup plugin for WordPress websites. It gives short and precise information about your pages to search engines. It comes with interactive rich snippets options like photos, star ratings, price, author, etc.

This plugin helps you improve your search rankings and create a significant difference in your click-through rate. It also works great for your WooCommerce products and custom post types.

Price: Free

5. Schema

Schema

Schema is a lightweight and free WordPress plugin that allows you to add schema markup code to your website. It helps you enhance your search results and adds the structured data to your content precisely.

It’s fully compatible with other popular WordPress plugins to add more features in WordPress. Schema plugin has minimal settings and easy to use.

Price: Free

6. kk Star Ratings

KK Star Ratings

kk Star Ratings is an excellent WordPress rating plugin with the support for Google rich snippets. It comes with a visual button to display ratings in your pages or blog posts. The rich snippets make sure that your ratings appear in the search engines.

You can select the position to display the ratings. It has options for 5 stars and more as you like. All settings are very simple and beginner friendly.

Price: Free

7. Schema & Structured Data for WP & AMP

Schema and Structured Data for WP

Schema and Structured Data for WP and AMP is a free WordPress plugin to add Google rich snippets markup to your website properly. It comes with 8 schema types, conditional display fields, full AMP compatibility, easy to use, and supports breadcrumbs listing.

This plugin helps you control rich snippets data in your Google search console using unlimited custom post types. It offers excellent technical support and documentation.

Price: Free

We hope this article helped you find the best rich snippets plugins. You may also want to check out our guide on popular maintenance mode and coming soon page plugins.



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Website

How to Find Who Reads and Subscribes to Your WordPress Blog

Do you want to find who reads and subscribes to your WordPress blog? Part of building a blog is to understand is how your users read and interact with your content. In this article, we will show you how to find who reads and subscribes to your WordPress blog.

Who reads and subscribes to your WordPress blog

Why You Need to Know Your Audience?

Understanding your audience is crucial for the success of your blog or business. It helps you learn: which pages on your website are most popular among users? How your users found those pages? Where those users came from? And what else they looked on your website?

All this information helps you decide what kind of content works for your audience. It also helps you find out what is not working with your readers.

This allows you to plan and create better content.

Having said that, let’s take a look at how to find out more information about your readers and subscribers.

Learn About Your Readers and Subscribers Using Google Analytics

Google Analytics is the most comprehensive analytics available in the market today. It can be used to track your site visitors as well as your RSS feed subscribers.

First you need to visit the Google Analytics website and signup for an account. Take a look at the section ‘How to Signup with Google Analytics’ in our guide on how to install Google Analytics in WordPress for detailed instructions.

Setting up Google Analytics for WordPress by MonsterInsights

For this tutorial, we will be using the MonsterInsights plugin. If you are already using the plugin and have it setup on your WordPress site, then you can skip to the next step.

First thing you need to do is install and activate the Google Analytics by MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Insights » Settings page and click on ‘Authenticate with your Google account’ button.

Authenticate Google Account to select your Analytics profile

This will open a popup dialog where you will be asked to allow Google Analytics plugin to access your Google account.

Google Account Permission

Click on the allow button to continue.

The popup will now show you a code which you need to copy and paste into Google Analytics plugin settings on your WordPress site.

Once you do that, the plugin will now fetch your account settings from your Google Analytics account. After that you need to select your analytics profile by clicking on select a profile.

Select a profile

Click on save changes button to store your settings.

That’s all you have successfully setup Google Analytics by MonsterInsights on your website. For detailed instructions, take a look at our beginner’s guide on how to use Google Analytics for your WordPresss site.

Tracking RSS Links in Google Analytics

Google Analytics can not only track visitors coming to your site, but it can also track links to your website from other sources like your RSS feed, email newsletter, social links, etc.

See our guide on how to track links in WordPress using Google analytics.

If you are manually sharing links, then you can add your own URL parameters. But the links in your RSS feed and newsletter are automatically generated by WordPress.

Here is how you can track your RSS feed links in WordPress using the Google Analytics by MonsterInsights plugin.

Go to Analytics » Settings in your WordPress admin area and click on the Advanced tab.

Tracking RSS feed links in Google Analytics

Check the box next to ‘Tag links in RSS feed with campaign variables’ option and click on the save changes button.

That’s all, you have successfully enabled tracking of links in your RSS feed.

Viewing Reports for Your RSS Feed Links in Google Analytics

Log in to your Google Analytics dashboard and then visit the reporting page. Go to Acquisition » All Traffic » Source/Medium tab.

Google Analytics Acquisition

There you will find RSS as source and as medium in your reporting. You can click on it to further drill down, and see which content they clicked.

Finding Subscriber Information

In order to find subscriber information, the first thing you need to do is give your users the ability to subscribe to your blog through an email newsletter. See why you should build your email list right away.

We also have an email marketing 101 guide that will help you build an email list in WordPress.

We’re going to cover how to find subscriber information in two of the most popular email marketing platforms among our users.

Find Subscriber Information in MailChimp

If you are using MailChimp, then it comes with its own built-in analytics. These reports tell you how your newsletter campaigns and your RSS to Email campaigns performed.

Simply login to your MailChimp account and click on Reports from the top menu.

You will see a list of emails sent to your subscribers. Click on the view report button next to an email.

View reports in MailChimp

This will show you an overview of your campaign. It will also provide you with information like how many users opened or didn’t open your email, bounced email addresses, abuse reports, total clicks, links clicked, etc.

Viewing MailChimp reports

Find Subscriber Information in AWeber

If you are using AWeber in WordPress as your email list provider, then you can use AWeber’s built-in reports feature. It will show you how your newsletter or RSS to email campaigns performed.

Simply login to your AWeber account and then click on reports.

Aweber Reports

The reporting dashboard provides an indepth overview of your overall opens and click rates. You can drill down the reports by clicking on shortcuts in the left menu.

AWeber reports shortcuts

That’s all, we hope this article helped you find who reads and subscribes to your WordPress blog. You may also want to see our list of 40 useful tools to manage and grow your WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Website

10 WordPress Plugins That Will Quickly Help You Get More Traffic

Do you want to get more traffic to your WordPress site? There are several WordPress plugins that can help boost traffic and user engagement on your website. In this article, we will show you 10 WordPress plugins that will quickly help you get more traffic.

WordPress plugins to get more traffic

1. OptinMonster

OptinMonster

Did you know that more than 70% of people who visit your website today will never come back again. That’s where OptinMonster comes in. It helps you convert visitors into email subscribers.

OptinMonster allow you to tracks user’s behavior and show them a targeted message at the precise moment they are about to leave, so you can convert them into email subscribers.

See our case study of how we increased our email subscribers by 600% using OptinMonster.

2. Floating Social Bar

Floating Social Bar

There are thousands of WordPress plugins that allow you to add social sharing buttons. However, most of them are complicated, has too many unwanted social networks, and they slow down your website.

Floating social bar is super fast and has only the most popular social networks. You can set it to stick at the top of your posts when users scroll down. You can also add it at the end of your posts. We use a slightly modified version of Floating Social Bar on WPBeginner.

3. Revive Old Posts (Former Tweet Old Post)

Revive Old Posts

Too often new users create a blog post, share it once, and then leave it to die in their archive pages.

Revive old posts make your old posts work for you by keeping them alive on your social profiles. It allows you to automatically share your old posts on Twitter and Facebook at regular intervals.

See our guide on how to automatically share your old WordPress posts for detailed instructions.

4. WP to Buffer

WP to Buffer

Buffer allows you to schedule updates for your social media profiles. WP to Buffer plugin automatically adds your WordPress posts to the Buffer queue. This way you can totally automate all the social media sharing you have to do after publishing a post.

For detailed instructions, see our guide on how to schedule WordPress posts for social media with Buffer.

5. Yoast SEO

Yoast SEO

Yoast SEO is the best WordPress SEO plugin with the most comprehensive set of tools to optimize your website. You can add meta tags, XML sitemaps, breadcrumbs navigation, and even import your Google search console data into WordPress.

Yoast SEO also helps you optimize your website for social platforms like Facebook and Twitter. You can add thumbnails for facebook, and Twitter cards, etc.

See our guide on how to install and setup Yoast SEO in WordPress for step by step instructions.

6. Inline Related Posts

Inline Related Posts

Inlined Related Posts shows links to related posts inside your articles. This works really well for long articles because users are already engaged with the content and are much more likely to check out similar content. This increases your pageviews and the time users spend on your website.

For detailed instructions, see our guide on how to add inline related posts in WordPress. You may also want to check out our list of 5 best related posts plugins for WordPress.

7. WordPress Popular Posts

WordPress Popular Posts

WordPress popular posts plugin allows you to highlight the best content on your website thus bringing even more attention to them and increasing engagement.

It allows you to display your popular posts based on pageviews or comments. You can also display the list with post thumbnails and can even choose popular posts by day, week, or month.

You may also want to checkout our list of 5 best popular posts plugins for WordPress.

8. Subscribe to Comments Reloaded

Subscribe to Comments Reloaded

Traffic and user engagement go hand in hand on website. Comments are the perfect tool to boost user engagement. Subscribe to Comments Reloaded plugin allows your users to subscribe to comments on your articles. This lets them get an email notification whenever there is a new comment on the articles they have subscribed.

See our guide on how to allow users to subscribe to comments in WordPress

You can also combine it with other plugins to improve WordPress comments and boost user engagement and traffic at the same time.

9. Click to Tweet

Click to Tweet

This plugin allows you to add a click to tweet box in your WordPress posts. You can strategically place click to tweet boxes in your articles with your own quotes.

It is very effective and helps you bring more users from Twitter to your WordPress site. See our guide on how to add click to Tweet boxes in your WordPress posts for detailed instructions.

10. Instant Articles for WP

Facebook Instant Articles

Facebook has opened Instant Articles for all publishers. Instant Articles for WP is the official plugin to help you setup your WordPress site for Facebook Instant Articles.

Due to the incredible page load speed, Instant Articles are more likely to be clicked and shared on Facebook. This not only brings more traffic to your website, but will also help you increase your Facebook page reach.

For detailed step-by-step instructions see our guide on how to setup Facebook Instant Articles for WordPress.

We hope this article helped you find the best WordPress plugins to get more traffic on your website. You may also want to check out these 19 actionable tips to drive traffic to your new WordPress site.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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